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	<title>Writing Archives - Susan Jagannath</title>
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	<description>Adventures and Books to Fill Your Soul</description>
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	<title>Writing Archives - Susan Jagannath</title>
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		<title>AI Etiquette: What NEVER to Do on the New Amazon Shelf</title>
		<link>https://susanjagannath.com/ai-etiquette-what-never-to-do-on-the-new-amazon-shelf/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 06:41:25 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43439</guid>

					<description><![CDATA[<p>Amazon's AI-powered discovery system is changing the rules for authors. Learn the common mistakes that can hurt your visibility—from keyword stuffing and metadata mismatches to poor review signals—and discover how to keep your books recommended by Amazon's AI.</p>
<p>The post <a href="https://susanjagannath.com/ai-etiquette-what-never-to-do-on-the-new-amazon-shelf/">AI Etiquette: What NEVER to Do on the New Amazon Shelf</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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				<span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="2240" height="1260" src="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2.png" alt="intro image" title="bog banners" srcset="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2.png 2240w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-300x169.png 300w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-1024x576.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-1536x864.png 1536w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-2048x1152.png 2048w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-610x343.png 610w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-1080x608.png 1080w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-1280x720.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-980x551.png 980w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-480x270.png 480w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2-510x287.png 510w" sizes="(max-width: 2240px) 100vw, 2240px" class="wp-image-43410" /></span>
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<p>Remember when Amazon SEO was like throwing spaghetti at a wall to see what stuck? Those days are over. The new AI systems are sophisticated enough to spot—and actively punish—the tricks that used to work.</p>
<p>I learned this the hard way when one of my books seemingly vanished overnight. No algorithm update announcement, no email from Amazon—just suddenly invisible. After digging into what happened, I realized I&#8217;d violated some of the new &#8220;AI etiquette&#8221; rules without even knowing they existed.</p>
<p>Here&#8217;s how to avoid getting ghosted by Amazon&#8217;s AI.</p>
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<h3>The Reality Check</h3>
<p><br aria-hidden="true" />If your travel memoir is stagnating while books with fewer reviews keep getting recommended, it&#8217;s likely because COSMO decided those books were a better fit for what readers were actually searching for. The AI isn&#8217;t trying to hurt you—it&#8217;s trying to connect readers to the right books. But that means being specific about who your book is for, not just what it covers.</p>
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<h3>The Keyword Stuffing Death Kiss</h3>
<p>This is probably killing more books than any other single factor right now. If your title looks like this: &#8220;Romance Billionaire CEO Enemies Lovers Small Town Second Chance Standalone Series,&#8221; you&#8217;re actively confusing the AI about what your book actually is.</p>
<p>Why this backfires: The AI can&#8217;t determine your &#8220;semantic relevance&#8221; if your metadata is a confused mess of every possible keyword. It needs clear, consistent signals to understand what reader problem your book solves.</p>
<p>The fix: Choose 3-4 core concepts that genuinely describe your book&#8217;s main appeal. Be specific rather than broad.</p>
<p>Instead of: &#8220;Romance Contemporary New Adult College Billionaire CEO Boss&#8221;</p>
<p>Try: &#8220;A workplace enemies-to-lovers romance perfect for fans of emotional contemporary fiction&#8221;</p>
<p>The AI rewards clarity over comprehensiveness.</p>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2240" height="1260" src="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6.png" alt="strategy" title="bog banners (6)" srcset="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6.png 2240w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-300x169.png 300w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-1024x576.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-1536x864.png 1536w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-2048x1152.png 2048w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-610x343.png 610w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-1080x608.png 1080w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-1280x720.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-980x551.png 980w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-480x270.png 480w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-6-510x287.png 510w" sizes="(max-width: 2240px) 100vw, 2240px" class="wp-image-43443" /></span>
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<h3>Ignoring Negative AI Feedback (The Thumbs Down Problem)</h3>
<p>Here&#8217;s something most authors don&#8217;t know exists: When Alexa for Shopping gives information about your book to a customer, there&#8217;s a little thumbs-down button they can click if the AI got something wrong.</p>
<p>If readers consistently indicate the AI is providing incorrect information about your book, you get deprioritized. The system learns that your metadata isn&#8217;t reliable.</p>
<p>What to watch for:</p>
<ul>
<li>Discrepancies between your book description and what the AI tells customers</li>
<li>Genre mismatches (your cozy mystery being described as a thriller)</li>
<li>Incorrect series information or reading order</li>
<li>Wrong content ratings or trigger warning information</li>
</ul>
<p>The fix: Regularly search for your books using the AI assistant and see what it says about them. If you spot errors, submit a ticket to Amazon&#8217;s help center immediately.</p>
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<h3>The Metadata Mismatch Trap</h3>
<p>The AI is constantly testing whether your keywords match reader behavior. If you tag a gentle cozy mystery with &#8220;psychological thriller&#8221; keywords, the AI will notice that thriller readers don&#8217;t convert on your book and stop showing it to them entirely.</p>
<p>This creates a death spiral: Wrong keywords attract wrong readers → poor conversion rates → AI learns your book doesn&#8217;t satisfy the intent → reduced visibility across all searches.</p>
<p>The solution: Audit your keywords against your actual reader reviews. What language do satisfied readers use to describe your book? Those should be your keywords.</p>
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<h3>The Out-of-Stock Invisibility Cloak</h3>
<p>This one&#8217;s simple but deadly: If your book isn&#8217;t immediately available for purchase, the AI removes it from conversational recommendations entirely.</p>
<p>This includes:</p>
<ul>
<li>Paperbacks temporarily out of stock</li>
<li>Kindle books caught in publishing delays</li>
<li>Audiobooks in production limbo</li>
<li>Any &#8220;coming soon&#8221; status</li>
</ul>
<p>The AI won&#8217;t frustrate customers by recommending unavailable books, so availability becomes a &#8220;hard filter&#8221; for AI discoverability.</p>
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<h3>The Review Quality Spiral</h3>
<p>Bad reviews don&#8217;t just hurt your feelings—they actively train the AI that your book doesn&#8217;t satisfy reader intent. But it&#8217;s not just about star ratings anymore.</p>
<p>The AI analyzes review content for specific signals:</p>
<ul>
<li>Did the book deliver what the description promised?</li>
<li>Are readers surprised by content, pacing, or genre elements?</li>
<li>Do reviews mention the book being &#8220;not what I expected&#8221;?</li>
</ul>
<p>Reviews that hurt AI discoverability:</p>
<ul>
<li>&#8220;This wasn&#8217;t really a romance&#8221; (genre mismatch)</li>
<li>&#8220;Much shorter than expected&#8221; (expectation mismatch) </li>
<li>&#8220;Too much explicit content&#8221; (content warning failure)</li>
<li>&#8220;Couldn&#8217;t get into it&#8221; (reader targeting failure)</li>
</ul>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1600" height="912" src="https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio.png" alt="amazon" title="bog banners (6)" srcset="https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio.png 1600w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-300x171.png 300w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-1024x584.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-1536x876.png 1536w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-610x348.png 610w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-1080x616.png 1080w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-1280x730.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-980x559.png 980w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-480x274.png 480w, https://susanjagannath.com/wp-content/uploads/2026/06/Creative-cinematic-concept-of-Amazon-online-shopping-16_9-aspect-ratio-510x291.png 510w" sizes="(max-width: 1600px) 100vw, 1600px" class="wp-image-43444" /></span>
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<h3>The Cross-Platform Consistency Requirement</h3>
<p>The AI builds knowledge about your books across Amazon&#8217;s entire ecosystem—Kindle, Audible, physical books, even Prime Video if you have adaptations.</p>
<p>Inconsistent information across platforms confuses the AI&#8217;s knowledge graph. Make sure your book description, genre tags, and series information are identical across:</p>
<ul>
<li>Kindle store</li>
<li>Audible (if you have audiobooks)</li>
<li>Physical book listings</li>
<li>Author Central profile</li>
<li>Any A+ Content</li>
</ul>
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<h3>The Sponsored Content Backfire</h3>
<p>Here&#8217;s a sneaky one: If you&#8217;re running Amazon ads that drive traffic to books with poor conversion rates, you&#8217;re actually teaching the AI that your book isn&#8217;t a good match for those search terms.</p>
<p>The AI learns from ad performance just like organic search.** Poorly targeted ads can hurt your organic discoverability.</p>
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<h3>How to Audit Your Books Right Now</h3>
<ol>
<li>Search for your books using Alexa for Shopping. What does the AI say about them? Is it accurate?</li>
<li>Check your keyword-to-review alignment. Do your keywords match the language in positive reviews?</li>
<li>Review your cross-platform consistency. Are your book details identical everywhere?</li>
<li>Analyze your conversion rates. Are you attracting the right readers?</li>
<li>Monitor your availability status. Any gaps in availability hurt AI recommendations.</li>
</ol>
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<h3>The Bottom Line</h3>
<p>The new Amazon ecosystem rewards authors who clearly communicate what they&#8217;re offering and deliver on those promises. It punishes confusion, inconsistency, and attempts to game the system.</p>
<p>Think like a helpful librarian, not a keyword optimizer. The AI is trying to match readers with books they&#8217;ll love. Help it do that job by being crystal clear about what reading experience you provide.</p>
<p>Have you noticed any of your books suddenly becoming less visible? What changes did you make that helped or hurt your discoverability?</p>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/ai-etiquette-what-never-to-do-on-the-new-amazon-shelf/">AI Etiquette: What NEVER to Do on the New Amazon Shelf</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>The 22% Problem: How to Make Amazon&#8217;s AI Actually Recommend Your Book</title>
		<link>https://susanjagannath.com/the-22-problem-how-to-make-amazons-ai-actually-recommend-your-book/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 06:35:43 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43424</guid>

					<description><![CDATA[<p>Amazon's AI recommendation system is changing book discovery, and ranking on page one may no longer be enough. Learn why only 22% of top search results match AI recommendations and discover practical strategies to help Amazon's AI recommend your book to the right readers.</p>
<p>The post <a href="https://susanjagannath.com/the-22-problem-how-to-make-amazons-ai-actually-recommend-your-book/">The 22% Problem: How to Make Amazon&#8217;s AI Actually Recommend Your Book</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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<p>I&#8217;ve got some news that might sting a little: Only 22% of books showing up on page one of traditional Amazon search results actually match what the AI assistant recommends when customers ask questions.</p>
<p>Let that sink in. If you&#8217;re celebrating because your book shows up on page one for &#8220;romantic suspense,&#8221; there&#8217;s a 78% chance the AI is actively steering readers *away* from your book when they ask for personalized recommendations.</p>
<p>As a tech writer, this makes perfect sense to me. We&#8217;ve always known that what users say they want and what they actually need are often different things. Amazon&#8217;s AI has just gotten really, really good at bridging that gap.</p>
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<h3>The New Reality: Ranking vs. Recommending</h3>
<p>Here&#8217;s what&#8217;s happening: Amazon now has two separate discovery systems running in parallel.</p>
<p>The <strong>old system</strong> shows you search results based on keyword matching and traditional SEO signals. This is where most authors are still focusing their optimization efforts.</p>
<p>The <strong>new system</strong> uses conversational AI to understand what readers actually want and actively recommends specific books. This is where 250+ million customers are increasingly going for book discovery.</p>
<p>The problem? Most authors are optimized for the old system while readers are migrating to the new one.</p>
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<h3>They&#8217;re Reading Your Metadata Like Tea Leaves</h3>
<p><br aria-hidden="true" />Unlike the old keyword-matching system, this AI pair analyzes something closer to what you could call your book&#8217;s intent signature. They study what people buy after searching terms related to your book, which books get purchased together, how readers describe your book in reviews, and whether your metadata actually matches what you deliver.</p>
<p><br aria-hidden="true" />I learned this slowly with &#8220;Valley of Flowers.&#8221; I&#8217;d categorized it broadly under Travel and Adventure—too vague, apparently, for the AI to do much with. Once I repositioned it specifically for &#8220;hiking enthusiasts seeking friendship stories,&#8221; visibility picked up. The AI had enough to go on.</p>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2240" height="1260" src="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5.png" alt="strategy" title="Sniffer dogs or attack dogs, meet Rufus and Cosmo, cinematic concept style" srcset="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5.png 2240w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-300x169.png 300w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-1024x576.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-1536x864.png 1536w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-2048x1152.png 2048w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-610x343.png 610w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-1080x608.png 1080w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-1280x720.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-980x551.png 980w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-480x270.png 480w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-5-510x287.png 510w" sizes="(max-width: 2240px) 100vw, 2240px" class="wp-image-43427" /></span>
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<h3>Strategy #1: Optimize for Use-Cases, Not Keywords</h3>
<p>Stop thinking like an Amazon algorithm. Start thinking like a helpful bookstore employee.</p>
<p>When someone walks into a bookstore and says &#8220;I need something to read on the plane,&#8221; a good bookseller doesn&#8217;t just hand them any book with &#8220;travel&#8221; in the title. They ask follow-up questions and make contextual recommendations.</p>
<p>Amazon&#8217;s AI is doing the same thing now. It needs to understand the *context* of when and why someone would choose your book.</p>
<p>Instead of this: &#8220;A thrilling romance with unexpected twists&#8221;</p>
<p>Try this: &#8220;Perfect for readers who love romantic suspense but want to sleep tonight—thrilling without being disturbing&#8221;</p>
<p>Instead of this: &#8220;A cozy mystery series&#8221;</p>
<p>Try this: &#8220;Ideal for mystery fans who prefer puzzles over police procedurals, perfect for weekend binge-reading&#8221;</p>
<p>You&#8217;re giving the AI &#8220;information anchors&#8221;—specific contexts it can grab onto when making recommendations</p>
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<h3>Strategy #2: Treat A+ Content as Technical Documentation</h3>
<p>This was my biggest aha moment as a tech writer. The AI isn&#8217;t just looking at your cover and reading your blurb. It&#8217;s parsing every piece of text in your A+ Content, including text within your graphics.</p>
<p>What most authors are doing: Using A+ Content for pretty visuals and marketing copy</p>
<p>What works now: Using A+ Content as a detailed product specification sheet</p>
<p>Include modules that clearly explain:</p>
<ul>
<li>What type of reader experience you deliver</li>
<li>Specific mood and pacing expectations</li>
<li>Content warnings or comfort levels</li>
<li>Comparison points to similar authors/series</li>
<li>Clear reading order for series</li>
</ul>
<p>The AI reads this information and uses it to generate better recommendations and &#8220;sponsored prompts&#8221;—those suggested questions that lead readers to your book.</p>
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<h3>Strategy #3: The 4.0 Star Minimum</h3>
<p>Here&#8217;s something concrete you can act on immediately: The AI typically won&#8217;t recommend books with ratings below 4.0 stars.</p>
<p>This isn&#8217;t about gaming the system—it&#8217;s about quality control. Amazon&#8217;s AI acts as a filter, and it&#8217;s not going to recommend books that other readers didn&#8217;t enjoy.</p>
<p>If you&#8217;re below 4.0 stars:</p>
<ul>
<li>Focus on reader satisfaction over discoverability </li>
<li>Consider whether your book description is attracting the right readers</li>
<li>Look for patterns in negative reviews that you can address in future releases</li>
</ul>
<p>If you&#8217;re above 4.0 stars but have low review counts:</p>
<ul>
<li>Gentle review requests become more important</li>
<li>Consider strategies to increase engagement with current readers</li>
</ul>
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<h3>Strategy #4: Write for Conversation</h3>
<p>The AI uses your listing content to generate &#8220;sponsored prompts&#8221;—automated questions and recommendations it shows to customers. The clearer and more conversational your listing, the better those prompts will be.</p>
<p>Frame your bullet points as answers to reader questions:</p>
<ul>
<li>&#8220;Is this book appropriate for teens?&#8221; → Clear content guidance in your description</li>
<li>&#8220;How steamy is this romance?&#8221; → Specific heat level information</li>
<li>&#8220;Do I need to read the series in order?&#8221; → Clear series reading guidance</li>
<li>&#8220;Will this keep me up all night?&#8221; → Specific pacing and intensity information</li>
</ul>
<p>&nbsp;</p>
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<h3>The Measurement Shift</h3>
<p>Stop obsessing over keyword rankings. Start tracking:</p>
<ul>
<li>Conversion rates from views to purchases</li>
<li>Read-through rates for series</li>
<li>Review quality and sentiment</li>
<li>Cross-selling to other books in your catalog</li>
</ul>
<p>The AI is tracking all of this to determine whether you&#8217;re a good recommendation. High conversion rates signal that the AI is matching your book with the right readers.</p>
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<h3>What&#8217;s Working Right Now</h3>
<p>Authors who are succeeding with the new system are those who:</p>
<ol>
<li>Clearly define their ideal reader and reading context</li>
<li>Use specific, conversational language in their metadata</li>
<li>Maintain high reader satisfaction metrics</li>
<li>Provide detailed, scannable information in A+ Content</li>
</ol>
<p>&nbsp;</p>
<h3>Coming up next</h3>
<p>The mistakes that can get your books completely hidden by the AI—and how to avoid them.</p>
<p>What&#8217;s your current star rating, and have you noticed changes in your discoverability? I&#8217;d love to hear what patterns you&#8217;re seeing.</p>
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				<a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://susanjagannath.com/ai-etiquette-what-never-to-do-on-the-new-amazon-shelf/" target="_blank">Read the next post here 👇</a>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/the-22-problem-how-to-make-amazons-ai-actually-recommend-your-book/">The 22% Problem: How to Make Amazon&#8217;s AI Actually Recommend Your Book</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>Sniffer Dogs or Attack Dogs? Meet Rufus and COSMO</title>
		<link>https://susanjagannath.com/sniffer-dogs-or-attack-dogs-meet-rufus-and-cosmo/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 05:25:08 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43407</guid>

					<description><![CDATA[<p>Amazon's AI search tools, Rufus and COSMO, are changing how readers discover books. Learn how these intelligent systems analyze metadata, reader intent, and buying behavior—and why traditional keyword stuffing no longer works for authors who want better visibility.</p>
<p>The post <a href="https://susanjagannath.com/sniffer-dogs-or-attack-dogs-meet-rufus-and-cosmo/">Sniffer Dogs or Attack Dogs? Meet Rufus and COSMO</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2240" height="1260" src="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners.png" alt="intro image" title="bog banners" srcset="https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners.png 2240w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-300x169.png 300w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-1024x576.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-1536x864.png 1536w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-2048x1152.png 2048w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-610x343.png 610w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-1080x608.png 1080w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-1280x720.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-980x551.png 980w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-480x270.png 480w, https://susanjagannath.com/wp-content/uploads/2026/06/bog-banners-510x287.png 510w" sizes="(max-width: 2240px) 100vw, 2240px" class="wp-image-43412" /></span>
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<p>When I published &#8220;The Camino Ingles&#8221; back in 2017, Amazon book marketing was pretty simple. You&#8217;d load your title with keywords—&#8221;Camino Santiago Pilgrimage Walking Spain Guide&#8221;—upload your manuscript, and wait for readers to find you through the search bar.</p>
<p><br aria-hidden="true" />That approach is mostly dead now.</p>
<p><br aria-hidden="true" />If you&#8217;ve checked your dashboard lately and something feels off about how your books are surfacing, you&#8217;re not imagining it. Amazon has deployed two AI systems—Rufus (recently rebranded as Alexa for Shopping in the US) and COSMO—that have changed how travel books, memoirs, and adventure guides get discovered.</p>
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<h3>The New Sheriffs in Town</h3>
<p><br aria-hidden="true" />These aren&#8217;t search upgrades. Rufus is the conversational layer—the AI assistant that over 250 million customers now use to ask things like &#8220;What&#8217;s a good walking book for beginners?&#8221; or &#8220;I want to read about spiritual journeys.&#8221; COSMO is the reasoning engine underneath, using contextual logic to figure out what readers actually mean by vague searches.</p>
<p><br aria-hidden="true" />When I dug into my Camino book&#8217;s performance over the past year, I found that most new readers weren&#8217;t arriving through traditional keyword searches anymore. They were asking Rufus things like &#8220;books about walking adventures in Spain&#8221; or &#8220;pilgrimage stories for inspiration.&#8221; The discovery path had quietly shifted.</p>
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<h3>So What Exactly Are These Things?</h3>
<p>Think of them this way: <strong>Rufus</strong> is the friendly face, <strong>COSMO</strong> is the brain.</p>
<p><strong>Rufus</strong> is the conversational AI assistant that over 250 million customers are now chatting with. Instead of typing &#8220;romance books,&#8221; they&#8217;re asking full questions like &#8220;What&#8217;s a good enemies-to-lovers romance that won&#8217;t make me cry?&#8221; Much more specific, much more telling about what they actually want.</p>
<p><strong>COSMO</strong> is the sophisticated algorithm working behind the scenes. It&#8217;s using what Amazon calls &#8220;common sense knowledge&#8221; to figure out what readers actually mean when they search. When someone types &#8220;books for small apartments,&#8221; COSMO knows they probably want organization guides, not novels set in tiny homes.</p>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1200" height="896" src="https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style.png" alt="intro image" title="Sniffer dogs or attack dogs, meet Rufus and Cosmo, cinematic concept style" srcset="https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style.png 1200w, https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style-300x224.png 300w, https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style-1024x765.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style-610x455.png 610w, https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style-510x381.png 510w, https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style-1080x806.png 1080w, https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style-980x732.png 980w, https://susanjagannath.com/wp-content/uploads/2026/06/Sniffer-dogs-or-attack-dogs-meet-Rufus-and-Cosmo-cinematic-concept-style-480x358.png 480w" sizes="(max-width: 1200px) 100vw, 1200px" class="wp-image-43413" /></span>
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<h3>They&#8217;re Not Attack Dogs—They&#8217;re Picky Curators</h3>
<p>Here&#8217;s the thing that blew my mind as a tech writer: these aren&#8217;t simple keyword-matching bots anymore. They&#8217;re analyzing patterns—what people buy after specific searches, what books get purchased together, how readers behave after they click on your listing.</p>
<p>They&#8217;re building what&#8217;s called a <strong>&#8220;Knowledge Graph&#8221;</strong> around your book. Essentially, they&#8217;re creating a detailed profile of who your ideal reader is, when they&#8217;d want your book, and why they&#8217;d choose it over others.</p>
<p>This explains so much. Ever wonder why a book with fewer obvious keywords is outranking you? It&#8217;s because COSMO decided that book was a better &#8220;semantic fit&#8221; for what readers actually needed.</p>
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<h3>The Metadata Sniffing Operation</h3>
<p>Unlike the old search system that just looked for keyword matches, this duo is reading between the lines of your entire listing. They&#8217;re analyzing:</p>
<ul>
<li>Your cover design and what genre it signals</li>
<li>The emotional tone of your description </li>
<li>How your keywords relate to actual reader behavior</li>
<li>Whether people who view your book actually buy it</li>
<li>What other books your readers typically purchase</li>
</ul>
<p>The crazy part? They&#8217;re doing this in real-time, constantly updating their understanding of your book based on new data.</p>
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<h3>What This Means for Your Books Right Now</h3>
<p>Remember how we used to stuff titles with every possible keyword, hoping something would stick? That strategy is not just ineffective now—it&#8217;s actively hurting you.</p>
<p>The AI can&#8217;t figure out what your book is actually about if your metadata is a confused mess of every popular keyword. It needs clear, consistent signals about who your book serves and what problem it solves for readers.</p>
<p>Example: Instead of &#8220;Romance Enemies Lovers Billionaire CEO Small Town Second Chance&#8221;</p>
<p>Try: &#8220;A second-chance romance perfect for fans of emotional small-town stories&#8221;</p>
<p>See the difference? One is keyword soup, the other tells the AI exactly what kind of reader experience you&#8217;re delivering.</p>
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<h3>The Big Shift: Intent Over Keywords</h3>
<p>This is the fundamental change every author needs to understand: Amazon&#8217;s AI doesn&#8217;t care about matching words anymore. It cares about matching intent.</p>
<p>When someone searches for &#8220;fast-paced thriller,&#8221; the AI isn&#8217;t looking for books that mention &#8220;fast-paced&#8221; the most times. It&#8217;s looking for books that readers actually describe as fast-paced, books that keep people turning pages, books with certain plot structures and pacing patterns.</p>
<p>Your job as an author has shifted from keyword optimization to intent optimization. You need to clearly communicate not just what your book is, but what experience it delivers and what kind of reader will love it.</p>
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<h3>What&#8217;s Coming Next</h3>
<p>In my next post, I&#8217;ll break down exactly how to optimize for this new system—because there are specific strategies that work with AI curation vs. traditional keyword matching.</p>
<p>But here&#8217;s your homework for now: Look at your current book descriptions. Are they talking about your book, or are they talking about your reader&#8217;s experience? The AI can tell the difference, and it&#8217;s making decisions about your visibility based on that distinction.</p>
<p>Have you noticed changes in how your books are being discovered lately? Drop a comment and let me know what you&#8217;re seeing in your dashboard.</p>
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				<a class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="https://susanjagannath.com/the-22-problem-how-to-make-amazons-ai-actually-recommend-your-book/" target="_blank">Read the next post here 👇</a>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/sniffer-dogs-or-attack-dogs-meet-rufus-and-cosmo/">Sniffer Dogs or Attack Dogs? Meet Rufus and COSMO</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>10 Questions Authors Ask about AI</title>
		<link>https://susanjagannath.com/10-questions-authors-ask-about-ai/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Sat, 14 Mar 2026 03:52:43 +0000</pubDate>
				<category><![CDATA[Adventures]]></category>
		<category><![CDATA[AI]]></category>
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					<description><![CDATA[<p>10 Questions Authors Ask about AI and three FAQs</p>
<p>The post <a href="https://susanjagannath.com/10-questions-authors-ask-about-ai/">10 Questions Authors Ask about AI</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1264" height="842" src="https://susanjagannath.com/wp-content/uploads/2026/03/10questionsauthorsaskaboutAI.png" alt="susanjagannath" title="susanjagannath-travel4" srcset="https://susanjagannath.com/wp-content/uploads/2026/03/10questionsauthorsaskaboutAI.png 1264w, https://susanjagannath.com/wp-content/uploads/2026/03/10questionsauthorsaskaboutAI-980x653.png 980w, https://susanjagannath.com/wp-content/uploads/2026/03/10questionsauthorsaskaboutAI-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1264px, 100vw" class="wp-image-43290" /></span>
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				<div class="et_pb_text_inner"><p style="font-weight: 400;">Over the past year, almost every conversation I have with writers eventually turns to the same topic:<strong> AI.</strong></p>
<p style="font-weight: 400;">Some are curious. Some are cautious. A few are quietly experimenting with tools like ChatGPT to help them outline books, brainstorm ideas, or edit drafts.And many authors are asking the same<strong> practical questions</strong>:</p>
<blockquote>
<p style="font-weight: 400;">Is it legal? Is it ethical? Can you actually publish something created with AI?</p>
</blockquote>
<p style="font-weight: 400;">The reality is that use of AI is <strong>already</strong> happening across fiction, nonfiction, and content writing. The key is understanding how to use it wisely and responsibly.</p>
<p style="font-weight: 400;"><strong>Here are ten of the most common questions authors ask about AI.</strong></p>
<h2 style="font-weight: 400;">Can I legally write a book with AI?</h2>
<p style="font-weight: 400;">Yes. In most countries it is<strong> legal</strong> to use AI tools while writing a book.</p>
<p style="font-weight: 400;">AI can assist with outlining, research summaries, brainstorming plot ideas, or helping you structure chapters. Many writers use tools like ChatGPT as a thinking partner, rather than a replacement for their own writing. Where things become more complex is copyright. Current copyright rules generally protect human creativity, which means the author must contribute meaningful original work.</p>
<p style="font-weight: 400;">The safest approach is simple:<br />Use AI as a <strong>tool to assist your writing</strong>, not as a machine that produces the entire book.</p>
<h2 style="font-weight: 400;">Is it okay for authors to use AI?</h2>
<p style="font-weight: 400;">For many writers, this question is less about legality and more about<strong> ethics</strong>.</p>
<p style="font-weight: 400;">Some authors worry that using AI somehow makes the work less authentic. Others see AI the same way we once saw spell-check, grammar tools, or research databases.</p>
<p style="font-weight: 400;"><strong>The truth is that AI is simply another writing tool.</strong> What matters is how it is used.</p>
<p style="font-weight: 400;">If an author uses AI to brainstorm ideas, explore plot twists, or help structure a nonfiction book, the creative decisions still belong to the writer. <strong>The voice, experience, and insight still come from the human author, you.</strong></p>
<p>For example,<a href="https://mybook.to/thecaminodeinvierno"> in this book on the Camino Ingles</a>, I&#8217;m not just sharing routes, readers can &#8220;walk along with me&#8221;. Through my words.</p>
<p style="font-weight: 400;">Readers are not buying a machine’s words. <strong>They are buying your thinking. </strong></p>
<h2 style="font-weight: 400;">Can I sell a book I wrote with ChatGPT?</h2>
<p style="font-weight: 400;">Yes, you can sell a book that was written with the help of ChatGPT or other AI tools.Many self-published authors already use AI to assist with drafting, editing, and idea development before publishing their books through platforms like Amazon Kindle Direct Publishing.</p>
<p style="font-weight: 400;">The key point is that the author remains responsible for the final content.</p>
<p style="font-weight: 400;">You should review, edit, and shape the manuscript so it reflects your own thinking and style. AI can help speed up the process, but <strong>the finished book should still feel like something you wrote.</strong></p>
<p>For example, readers can tell that I have actually walked the Caminos and hikes that I write about. Mainly because I grumble a bit, about my feet hurting, about bad coffee and am also ecstatic when I reach Santiago, or Sandakphu. They connect with that more than dry routes and maps.</p>
<h2 style="font-weight: 400;">Can an author get in trouble for using AI?</h2>
<p style="font-weight: 400;">Using AI itself is not something that will usually cause trouble. Problems come up when authors <strong>misuse the technology</strong>. For example:</p>
<ul>
<li style="font-weight: 400;">Publishing content copied directly from copyrighted material</li>
<li style="font-weight: 400;">Uploading sensitive information into AI tools</li>
<li style="font-weight: 400;">Presenting fully automated content as original human writing without oversight</li>
</ul>
<p style="font-weight: 400;">In other words, the same rule that has always applied to writing still applies here:</p>
<p style="font-weight: 400;"><strong>Authors are responsible for what they publish.</strong> Treat AI as a tool and maintain editorial control and you are unlikely to run into problems.</p>
<h2 style="font-weight: 400;">Is it ethical for authors to use AI?</h2>
<p style="font-weight: 400;">Ethics around AI in writing are still evolving. Some writers feel strongly that books should be written entirely by humans. Others believe AI is simply the next step in the long history of writing tools.</p>
<p style="font-weight: 400;">A balanced view is emerging among many authors:</p>
<p style="font-weight: 400;">AI can help with<strong> ideas, outlines, and drafting</strong>. You, the author must provide judgment, experience, and voice. Readers deeply value authenticity. When AI supports a writer’s thinking rather than replacing it, the ethical concerns tend to fade.</p>
<p>I&#8217;m a writer, of a fairly niche area, I have a very small budget for publishing, so if I can use AI to create lovely graphics, I will. For example, this map &#8211; its a fantasy style map, that may not be very useful to you when walking, but it captures the magical quality of the journey!</p>
<p><img loading="lazy" decoding="async" class="wp-image-43296 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2026/03/camino-fantasy-map-portuguese-572x1024.png" alt="susanjagannath" width="572" height="1024" srcset="https://susanjagannath.com/wp-content/uploads/2026/03/camino-fantasy-map-portuguese-572x1024.png 572w, https://susanjagannath.com/wp-content/uploads/2026/03/camino-fantasy-map-portuguese-480x860.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 572px, 100vw" /></p>
<h2 style="font-weight: 400;">Can you legally use AI to write a book?</h2>
<p style="font-weight: 400;">Yes. Using AI during the writing process is generally legal. AI tools are already used by many professionals for tasks such as:</p>
<ul>
<li style="font-weight: 400;">brainstorming ideas</li>
<li style="font-weight: 400;"> generating outlines</li>
<li style="font-weight: 400;"> summarizing research</li>
<li style="font-weight: 400;"> editing drafts</li>
</ul>
<p style="font-weight: 400;">What matters legally is how much human creativity is involved in the final work.</p>
<blockquote>
<p style="font-weight: 400;">A book that reflects the author’s ideas, experiences, and judgment will usually qualify as original work.</p>
</blockquote>
<h2 style="font-weight: 400;">Can you publish a book written by AI as your own?</h2>
<p style="font-weight: 400;">This question sits right at the center of the current debate.</p>
<p style="font-weight: 400;">If a book were generated entirely by AI with no meaningful human input, it may not qualify for copyright protection in some jurisdictions. However, if an author uses AI during the writing process but shapes the work themselves, the book is still fundamentally their creation.</p>
<p style="font-weight: 400;">Most authors today use AI in a<strong> collaborative way</strong>: generating ideas, refining passages, and then rewriting extensively.</p>
<p style="font-weight: 400;">In that case, the author is still clearly the creator.</p>
<h2 style="font-weight: 400;">Do I own the copyright if I use AI to write a book?</h2>
<p style="font-weight: 400;">Copyright law around AI is evolving, but the current direction is clear. Copyright protects human authorship.</p>
<p style="font-weight: 400;">If AI generates text completely on its own, that text may not be eligible for copyright protection. However, if an author uses AI as a tool and then edits, expands, and shapes the content, the final work can still be protected.</p>
<p style="font-weight: 400;">The safest practice is to <strong>ensure the book reflects substantial human creativity</strong>.</p>
<h2 style="font-weight: 400;">Can you tell if a book is written by AI?</h2>
<p style="font-weight: 400;">Sometimes people claim that AI-written text can always be detected.</p>
<p style="font-weight: 400;">In practice, this is far less reliable than many people think. AI detection tools frequently produce false positives, especially when applied to well-edited writing. Many universities and publishers now acknowledge that detection technology is not dependable.</p>
<p style="font-weight: 400;">What readers actually notice is something simpler:</p>
<ul>
<li style="font-weight: 400;">Books that feel<strong> generic or formulaic</strong>.</li>
<li style="font-weight: 400;"><strong>Strong writing</strong> still depends on human insight, storytelling, and experience.</li>
</ul>
<p>For example in many reviews of my books, readers specifically say that<strong> they feel they are walking the trail</strong> with me. I love that!</p>
<p><div id="attachment_42368" style="width: 730px" class="wp-caption aligncenter"><a href="https://getbook.at/TheValleyofFlowers"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-42368" class="wp-image-42368 size-full" src="https://susanjagannath.com/wp-content/uploads/2025/08/482092900_10164735068182506_1274854969136749640_n.jpg" alt="susanjagannathvalley" width="720" height="540" srcset="https://susanjagannath.com/wp-content/uploads/2025/08/482092900_10164735068182506_1274854969136749640_n.jpg 720w, https://susanjagannath.com/wp-content/uploads/2025/08/482092900_10164735068182506_1274854969136749640_n-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw" /></a><p id="caption-attachment-42368" class="wp-caption-text">In the Valley of the Flowers</p></div></p>
<h2 style="font-weight: 400;">Is it illegal to use ChatGPT to write a book and publish it?</h2>
<p style="font-weight: 400;">No, it is <strong>not illegal</strong> to use ChatGPT while writing a book.</p>
<p style="font-weight: 400;">Many writers already use AI tools to assist with:</p>
<ul>
<li style="font-weight: 400;">idea generation</li>
<li style="font-weight: 400;"> outlining</li>
<li style="font-weight: 400;"> drafting</li>
<li style="font-weight: 400;"> editing</li>
</ul>
<p style="font-weight: 400;">As with any tool, the responsibility remains with the author. The content should be reviewed carefully, rewritten where needed, and shaped into <strong>a coherent manuscript</strong>.</p>
<p style="font-weight: 400;">The goal is not to have AI write the book for you, but to <strong>help you write it better and faster</strong>.</p>
<h2 style="font-weight: 400;">FAQs</h2>
<h2 style="font-weight: 400;">Can AI write an entire novel?</h2>
<p style="font-weight: 400;">Yes, AI tools can generate long pieces of text, including entire novels. However, AI-generated stories often lack the depth, structure, and emotional coherence that come from human storytelling.</p>
<p style="font-weight: 400;">Most authors find AI works best as a <strong>brainstorming or drafting assistant</strong> rather than as the sole creator of a book.</p>
<p>For me I am using AI for brainstorming, as I am still learning about fiction.</p>
<h2 style="font-weight: 400;">Will publishers accept books written with AI?</h2>
<p style="font-weight: 400;">Policies vary.</p>
<p style="font-weight: 400;">Many traditional publishers allow authors to use AI during the writing process, particularly for research or drafting.</p>
<p style="font-weight: 400;">However, publishers typically expect the author to remain the primary creator of the manuscript and may require disclosure if AI tools were used extensively.</p>
<p>Amazon KDP has a section where you are asked if you have used AI for your book. It seems that for now, it is only for information.</p>
<h2 style="font-weight: 400;">Do I need to disclose if I used AI to write my book?</h2>
<p style="font-weight: 400;">Some publishing platforms and traditional publishers are beginning to introduce disclosure policies regarding AI-assisted writing. While requirements differ, transparency is increasingly encouraged. Authors should check the guidelines of their chosen publishing platform or publisher before submitting their manuscript.</p>
<p style="font-weight: 400;">In the end, the real question is not whether authors will use AI. That is already happening.</p>
<p>I am happy to say that I use it for editing and graphics.<a href="https://susanjagannath.com/the-chat-gpt-ai-art-advantage-for-authors/"> I&#8217;ve even a written a short book for authors to use!</a></p>
<p><strong>The real question is how writers will use these tools while still doing what authors do best &#8211; create characters, narratives and stories that speak to the human heart.</strong></p></div>
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				<div class="et_pb_text_inner"><h3>Be the first to read my new book on the Portuguese Camino!</h3>
<p>Join the launch team of the upcoming book. I would love to share the early drafts, bonuses and general experience of writing the book about our camino. For an author the journey is not over until the book is written.</p></div>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/10-questions-authors-ask-about-ai/">10 Questions Authors Ask about AI</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>The End of an Era of Travel Writing by Indians, for India, about India (and the world)</title>
		<link>https://susanjagannath.com/the-end-of-an-era-of-travel-writing-by-indians/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Mon, 23 Feb 2026 04:07:38 +0000</pubDate>
				<category><![CDATA[Adventures]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[Walking]]></category>
		<category><![CDATA[Walks]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43228</guid>

					<description><![CDATA[<p>The passing of Hugh Gantzer and Colleen Gantzer marks the end of a golden chapter in Indian travel writing. Long before travel became performance, they taught us how to see India with depth, discipline, and affection — and, for many Anglo-Indians, they offered the rare gift of visibility and pride.</p>
<p>The post <a href="https://susanjagannath.com/the-end-of-an-era-of-travel-writing-by-indians/">The End of an Era of Travel Writing by Indians, for India, about India (and the world)</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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<p>&nbsp;</p>
<h2 style="font-weight: 400;">The End of an Era: What the Gantzers Taught Us About Seeing India</h2>
<p style="font-weight: 400;">For those of us who grew up reading the Sunday supplements, the names <strong>Hugh and Colleen Gantzer</strong> weren’t just bylines; they were an invitation to see the world. Like many of you, I started reading their articles in newspapers and magazines long ago, and their stories did more than just document places—they fired up a lifelong love for travel writing. And it showed us how it could be done as insiders, not as curiosity seekers.</p>
<p style="font-weight: 400;">As a military brat and wife, <a href="https://susanjagannath.com/goa-to-bangalore-by-road-the-fast-and-the-feckless/">travel was already in my blood</a>. I recognized a familiar discipline and curiosity in Hugh, a Commander in the Indian Navy who spent 21 years in the service before becoming a full-time chronicler of India. There is a specific way military life prepares you for the road—an ability to &#8220;arrive lightly,&#8221; as one tribute noted—and the Gantzers exemplified this. They began their professional travels in the 1970s on a Vespa scooter, journeys that took them from Cochin to Kanyakumari with their young son riding pillion.</p>
<p><img loading="lazy" decoding="async" class="wp-image-43236 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2026/02/susanjagannath-travel1-1024x768.jpg" alt="" width="1024" height="768" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/susanjagannath-travel1-980x735.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/susanjagannath-travel1-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></p>
<p>I had spent much of my military brat childhood watching India slide past moving train windows, and later, when my parents got the driving bug, driving from Kashmir to Kanyakumari in a battered old Morris Minor. In many places, villagers just stared at us in the usual way of seeing strangers in rural India, but in one place in the middle of a forest in Madya Pradesh, a woman jumped out of a bullock art and instructed the driver to pull over and help the &#8220;Anglo-Indian&#8221; sahib-log change the flat tyre. She told us that her land had been gifted to her by Anglo-indian sahib-log who left for Blighty. We assured her that we were still here, and weren&#8217;t going anywhere.</p>
<h2 style="font-weight: 400;">Visibility for a Tiny Vanishing Community</h2>
<p style="font-weight: 400;">Perhaps most importantly for me, the Gantzers provided a rare and powerful visibility for the Anglo-Indian community. In a multicultural mosaic where we are often tiny and ignored, seeing two Anglo-Indians become the &#8220;GOATs of travel writers&#8221; was exhilarating.</p>
<p style="font-weight: 400;">They were fiercely proud of their roots—Hugh had Danish origins and Colleen’s ancestors were from Scotland—yet they were adamant that an Anglo-Indian, by constitutional definition and culture, &#8220;can&#8217;t be anything else&#8221; but an Indian. They didn&#8217;t just write about travel; they challenged the stereotypes that have long plagued our community. In their novel The Year Before Sunset, they explored the anxieties of the community during the transition to independence, offering &#8220;countertypes&#8221; to the negative caricatures often found in literature. Think Kipling&#8217;s caricatures in Kim, and the slanderous depictions of so many colonial writers of  &#8220;half-castes&#8221;.</p>
<p><img loading="lazy" decoding="async" class="wp-image-43179 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2026/02/IMG_6532-670x1024.jpg" alt="railway line" width="670" height="1024" /></p>
<h2 style="font-weight: 400;">Writing as Inquiry, Not Consumption</h2>
<p style="font-weight: 400;">For a writer, the Gantzers&#8217; legacy is a masterclass in ethical storytelling. Long before the age of social media &#8220;travel gurus,&#8221; they were traveling &#8220;real and raw,&#8221; once even spending a night alone on an uninhabited island in the Andamans. They didn&#8217;t view travel as a commodity to be consumed but as an inquiry into history, geography, and people. It was to be tasted, smelt and felt, from the tops of misty mountains, to the velvety sand between your toes at Kanyakumari were three oceans swirled together.</p>
<p style="font-weight: 400;">They were the first to:</p>
<ul>
<li style="font-weight: 400;">Start a regular travel column in a national daily.</li>
<li style="font-weight: 400;">Host a prime-time travel show on Indian television (Looking Beyond).</li>
<li style="font-weight: 400;">Document every state and Union Territory in India.</li>
</ul>
<p style="font-weight: 400;">Their writing room in Mussoorie was described as a &#8220;writer’s paradise,&#8221; stacked with books and papers, where they worked together for over 50 years. They proved that travel writing could be critical without being cynical and affectionate without slipping into &#8220;postcard fantasy&#8221;.</p>
<h2 style="font-weight: 400;">A Final Journey</h2>
<p style="font-weight: 400;">With Colleen’s passing in 2024 and Hugh’s in 2026, we have lost the &#8220;First Couple of Travel&#8221;. Their joint Padma Shri in 2025 was a fitting tribute to a partnership that set the gold standard for Indian journalism.</p>
<p style="font-weight: 400;">For those of us left behind with our notebooks and our wanderlust, their lives serve as a reminder that travel is about an openness of mindset. They showed us that there was enough in India to last for several travel lifetimes. And you could writer about it and travel with a view to creating magic for readers as yet unknown. Write so that readers can see, hear, smell and taste the place!</p>
<p><img loading="lazy" decoding="async" class="wp-image-43237 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2026/02/susanjagaannath-travel2-768x1024.jpg" alt="" width="768" height="1024" /></p>
<p>Like me. Their writing changed and inspired me and my travel books and adventures. My greatest joy is when readers say that they experienced the place through my writing.</p>
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				<div class="et_pb_text_inner"><h3>Be the first to read my new book on the Portuguese Camino!</h3>
<p>Join the launch team of the upcoming book. I would love to share the early drafts, bonuses and general experience of writing the book about our camino. For an author the journey is not over until the book is written.</p></div>
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				<a class="et_pb_button et_pb_button_3 et_pb_bg_layout_light" href="https://susanjagannath.com/thecaminoportuguese-launchteam/" target="_blank">Be the first!</a>
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" title="BookBrushImage-2026-1-22-16-634" srcset="https://susanjagannath.com/wp-content/uploads/2026/01/BookBrushImage-2026-1-22-16-634.png 1200w, https://susanjagannath.com/wp-content/uploads/2026/01/BookBrushImage-2026-1-22-16-634-980x513.png 980w, https://susanjagannath.com/wp-content/uploads/2026/01/BookBrushImage-2026-1-22-16-634-480x251.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-43161" /></span>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/the-end-of-an-era-of-travel-writing-by-indians/">The End of an Era of Travel Writing by Indians, for India, about India (and the world)</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>Makalidurga, Morning Dark, and the Quiet Art of Finishing (Even When You Don’t)</title>
		<link>https://susanjagannath.com/makalidurga-morning-dark-and-the-quiet-art-of-finishing-even-when-you-dont/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Sun, 22 Feb 2026 00:13:24 +0000</pubDate>
				<category><![CDATA[Adventures]]></category>
		<category><![CDATA[Bestsellers]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[trekking]]></category>
		<category><![CDATA[Walking]]></category>
		<category><![CDATA[Walks]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43171</guid>

					<description><![CDATA[<p>A morning trek to Makalidurga turns into an unexpected lesson on writing, finishing, and knowing when to pause. Not every summit needs conquering—some stories are completed simply by paying attention, choosing presence, and letting experience lead the words.</p>
<p>The post <a href="https://susanjagannath.com/makalidurga-morning-dark-and-the-quiet-art-of-finishing-even-when-you-dont/">Makalidurga, Morning Dark, and the Quiet Art of Finishing (Even When You Don’t)</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_5 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2240" height="1260" src="https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-42.png" alt="intro image" title="susanjagannath2025goodbye" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-42.png 2240w, https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-42-1280x720.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-42-980x551.png 980w, https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-42-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw" class="wp-image-43173" /></span>
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				<div class="et_pb_text_inner"><p data-start="708" data-end="926">If you want to see what a writing deadline looks like in the wild, go hike <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="786" data-end="912">Makalidurga trek Bangalore</a> with friends.</p>
<p data-start="928" data-end="1114">Not the “reel version” where everyone looks effortlessly heroic and nobody sweats or wheezes or stares into the distance calculating the nearest loo like it’s a life-or-death expedition.</p>
<p data-start="1116" data-end="1133">The real version.</p>
<p data-start="1135" data-end="1185">The version where you start, of course, with food.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2560" height="1920" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047043-scaled.jpg" alt="breakfast image" title="PXL_20240419_071318427.NIGHT" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047043-scaled.jpg 2560w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047043-1280x960.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047043-980x735.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047043-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-43175" /></span>
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				<div class="et_pb_text_inner"><h3>The Breakfast Ritual (and the Eternal Question of Toilets)</h3>
<p data-start="1254" data-end="1493">We slipped through the early morning dark, collecting our little group of four like <strong>precious pages</strong> you don’t want to lose. The road still belonged to the night. Street dogs yawned. The city was quiet in that rare and precious moment that takes you back to simpler times.</p>
<p data-start="1495" data-end="1605">Then we stop for breakfast—because no one I know climbs anything on an empty stomach, especially not a hill in a National Forest with rocky opinions.</p>
<p data-start="1607" data-end="1932">We pull up at the only restaurant open in the early morning, an <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="1616" data-end="1728">Udupi restaurant in Yelahanka</a>: idli, vada, and cautious coffee (cautious because coffee is always followed by that very practical thought: <em data-start="1843" data-end="1931">Where is the bathroom and how far is it and will it be open and will it be… civilised?</em>)</p>
<p data-start="1934" data-end="2240">Even in a familiar place, I found something new: the glorious <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="1999" data-end="2092">Mangalore bun</a> — sweet, soft, slightly mischievous. Like the kind of sentence you write when you stop trying to impress people and start trying to tell the truth. </p>
<p data-start="1934" data-end="2240">Note: Yelahanka is a very familiar place &#8211; this is where two of my children were born. I reckon I gave them a gift &#8211; not just born in Bangalore, but specifically, Yelahanka.</p>
<p data-start="2242" data-end="2427"><strong data-start="2242" data-end="2264">Writing lesson #1:</strong> Newness isn’t always a new destination. Sometimes it’s a new bite in an old restaurant. Sometimes it’s a new line in a story you’ve told yourself a hundred times.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1920" height="2560" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047310-scaled.jpg" alt="The climb image" title="susanjagannath-Mdurga1" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047310-scaled.jpg 1920w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047310-1280x1707.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047310-980x1307.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047310-480x640.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-43187" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="2429" data-end="2467">The Group That Keeps You Honest</h3>
<p data-start="2468" data-end="2693">We met the rest of the crew—assembled by <a href="https://susanjagannath.com/the-solitary-reaper-at-sari/">White Magic trekking group (</a>I’ve trekked with them before, which matters, because trust is a kind of oxygen). It wasn&#8217;t just the four of us, but nearly thirty of a larger group &#8211; and we all had to say hello to each other. All happy and cheerful &#8211; for now. What a lovely surprise to meet up with another hiking friend, Anjana had walked the <a href="https://susanjagannath.com/walking-like-a-pilgrim-on-the-invierno/">Camino Invierno</a> with me a couple of years ago.</p>
<p data-start="2695" data-end="2757">Here’s what friends do on a hike: they keep you laser-focused.</p>
<p data-start="2759" data-end="2847">Not by yelling motivational slogans. Not by posting quotes about “conquering mountains.” Because no one conquers anything but oneself.</p>
<p data-start="2849" data-end="2998">They do it simply by being there—one more pair of footsteps, one more shared bottle of water, one more “you okay?” that you can’t shrug off casually.</p>
<p data-start="3000" data-end="3109"><strong data-start="3000" data-end="3022">Writing lesson #2:</strong> Accountability doesn’t have to be harsh. Sometimes it’s just friendship with hiking shoes on.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1290" height="1973" src="https://susanjagannath.com/wp-content/uploads/2026/02/IMG_6532.jpg" alt="railway line" title="PXL_20240419_071318427.NIGHT" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/IMG_6532.jpg 1290w, https://susanjagannath.com/wp-content/uploads/2026/02/IMG_6532-1280x1958.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/IMG_6532-980x1499.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/IMG_6532-480x734.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1290px, 100vw" class="wp-image-43179" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="3175" data-end="3297">The Railway Line, and the Small Joy That Cracks You Open</h3>
<p data-start="3175" data-end="3297">Before the trek properly began, there was the railway line. A train slid past—calm, steady, unbothered by our human drama.</p>
<p data-start="3299" data-end="3331">And honestly? The delight of it. That clean <em data-start="3344" data-end="3357">clack-clack</em> rhythm. That sense of movement going somewhere with purpose. It made the morning feel cinematic in the simplest way. The wild waving to bemused passengers rubbing their sleepy eyes in the hot anticipation of reaching their destination.</p>
<p data-start="3591" data-end="3709"><strong data-start="3591" data-end="3613">Writing lesson #3:</strong> Progress doesn’t need to be loud. A train doesn’t announce itself with speeches. It just moves. Just write that story, that page, that sentence today.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1920" height="2560" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047100-scaled.jpg" alt="group image" title="susanjagannath-mdurga" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047100-scaled.jpg 1920w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047100-1280x1707.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047100-980x1307.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047100-480x640.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-43185" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="3175" data-end="3297">The Climb: Rocky, Hard, and Unimpressed by Your Plans</h3>
<p data-start="3772" data-end="3786">Then the hike. It was hard. Rocky. Hard again. The kind of trail that doesn’t flatter you.</p>
<p data-start="3865" data-end="4004">And somewhere along the way I had that moment that every writer recognises—when the body says, “No,” and the mind says, “But you <em data-start="3994" data-end="4002">should</em>.”</p>
<p data-start="4006" data-end="4277">My asthma and cough caught up with me. Breathless. A bit giddy. Vertigo? Possibly. It wasn’t the <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="4106" data-end="4211">Himalayan trek altitude</a> kind of challenge, but my lungs didn’t care about technicalities.</p>
<p data-start="4279" data-end="4317">After a while I told Anju, “Leave me.”</p>
<p data-start="4319" data-end="4450">Not dramatically. Not as a tragedy. Just practical. I needed to stop without dragging the whole group into my slow-motion struggle. So I sat in the thin, scrappy shade of a thorny bush—the kind of shade that’s more philosophical than effective—and watched the world move past.</p>
<p data-start="4598" data-end="4716"><strong data-start="4598" data-end="4620">Writing lesson #4:</strong> Sometimes the bravest thing you can do is pause. Not quit. Pause. Start again. The difference is everything.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1152" height="1536" src="https://susanjagannath.com/wp-content/uploads/2026/02/jalagiriflower.jpg" alt="the green spots" title="jalagiriflower" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/jalagiriflower.jpg 1152w, https://susanjagannath.com/wp-content/uploads/2026/02/jalagiriflower-980x1307.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/jalagiriflower-480x640.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1152px, 100vw" class="wp-image-43207" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="4718" data-end="4792">The Green Spots: Perfume, Valleys, and Permission to Take Your Time</h3>
<p data-start="4793" data-end="4909">I climbed again—higher, then higher still—stopping whenever I found green. A patch of mercy. A small pocket of cool.</p>
<p data-start="4911" data-end="5144">And then: the perfume of the flowering jalagiri (Weeping jasmine -that scent that makes you believe the world is kinder than your breathing suggests). With its rich drooping bunches of white flowers, it filled the air with a fragrance that speaks of India &#8211; Deccan India. In February every pocket of soil and water had one of these trees. the leaves green and rtender, and the flowers dipping in luscious locks all over the tree.</p>
<p data-start="5146" data-end="5471">Below me—green valleys, rich with banana and grape vines, glinting lakes like someone scattered mirrors into the landscape.</p>
<p data-start="5473" data-end="5508">It pays to stop and take your time.</p>
<p data-start="5510" data-end="5541">It’s a hike, not a competition.</p>
<p data-start="5543" data-end="5624">Say it again for the part of your brain that treats everything like a scoreboard.</p>
<p data-start="5626" data-end="5718"><strong data-start="5626" data-end="5648">Writing lesson #5:</strong> You don’t earn your story by suffering fast. You earn it by noticing.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1024" height="1536" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047290.png" alt="group image" title="dancingatcds (1)" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047290.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047290-980x1470.png 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047290-480x720.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" class="wp-image-43176" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="5720" data-end="5787">The Stories on the Trail (and Why Talking Helps You Finish)</h3>
<p data-start="5788" data-end="5820">I talked to everyone passing me.</p>
<p data-start="5822" data-end="6020">That’s my favourite way to climb anything—feet moving, curiosity awake. People shared scraps of their lives: first trek, tenth trek, heartbreak trek, “I’m here because work is eating me alive” trek.</p>
<p data-start="6149" data-end="6195">In writing, we call these “character details.”</p>
<p data-start="6197" data-end="6227">In life, we call them “human.”</p>
<p data-start="6229" data-end="6358"><strong data-start="6229" data-end="6251">Writing lesson #6:</strong> When you’re stuck, talk to people. Stories are everywhere. You don’t have to invent the whole world alone.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1920" height="2560" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047061-scaled.jpg" alt="The heat" title="dde898c6-9865-4c93-a046-7f924d76aac3_1536x2048" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047061-scaled.jpg 1920w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047061-1280x1707.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047061-980x1307.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047061-480x640.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-43183" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="6360" data-end="6422">☀️ The Heat, the Scramble, and the Gentle Decision to Stop</h3>
<p data-start="6423" data-end="6485">All the while, the heat climbed like it had its own ambitions.</p>
<p data-start="6487" data-end="6627">The path turned into bare rock scramble—hands-and-feet work, the kind that demands attention. And I realised: I could push through, but why?</p>
<p data-start="6629" data-end="6650">So I decided to stop.</p>
<p data-start="6652" data-end="6672">It was okay. Really.</p>
<p data-start="6674" data-end="6715">Not a collapse. Not a defeat. A decision.</p>
<p data-start="6717" data-end="6868">I shifted my goal from “reach the top” to “be fully here.” I admired trees and flowers, and watched for birds. And yes—did I tell you I had binoculars?</p>
<p data-start="6870" data-end="6979">Apparently, binoculars are a social event. Passersby stopped to borrow them and gasp at tiny winged miracles.</p>
<p data-start="7093" data-end="7223"><strong data-start="7093" data-end="7115">Writing lesson #7:</strong> Finishing isn’t always reaching the peak. Sometimes it’s completing the experience you <em data-start="7203" data-end="7213">actually</em> came for.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1920" height="2560" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047092-scaled.jpg" alt="The heat" title="1000047092" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047092-scaled.jpg 1920w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047092-1280x1707.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047092-980x1307.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047092-480x640.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-43184" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="7225" data-end="7289">Down Again: Another Train and the Sweet Relief of Descent</h3>
<p data-start="7290" data-end="7300">Then down.</p>
<p data-start="7302" data-end="7316">Another train.</p>
<p data-start="7318" data-end="7388">Because the world likes to give you symmetry when you least expect it.</p>
<p data-start="7390" data-end="7552">Coconut water appeared like a blessing—cold, sweet, immediate.</p>
<p data-start="7554" data-end="7611">And then—a lovely surprise: meeting my old friend Anjana.</p>
<p data-start="7613" data-end="7651">She said, “This was not an easy trek.”</p>
<p data-start="7653" data-end="7745">I agreed, with the tender satisfaction of someone whose lungs have filed a formal complaint.</p>
<p data-start="7747" data-end="7860"><strong data-start="7747" data-end="7769">Writing lesson #8:</strong> Naming difficulty is not negativity. It’s honesty. And honesty is what makes writing land.</p></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_21">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1920" height="2560" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047103-scaled.jpg" alt="the green spots" title="1000047100" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047103-scaled.jpg 1920w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047103-1280x1707.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047103-980x1307.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047103-480x640.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-43181" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="7862" data-end="7926">The Real Photo, the Real Day, and the Real Point About AI</h3>
<p data-start="7927" data-end="8135">Now let’s talk about the part that matters to me as a writer, and maybe to you too—especially if you’re trying to finish something and you’re flirting with the idea of letting technology do the heavy lifting.</p>
<p data-start="8137" data-end="8363">I’m not anti-tech. I’m fascinated by it. I use <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="8187" data-end="8288">AI writing tools</a> and I enjoy the cleverness of it. But here’s what Makalidurga reminded me:</p>
<p data-start="8365" data-end="8389">Do the hard yards first.</p>
<p data-start="8391" data-end="8409">Walk the mountain.</p>
<p data-start="8411" data-end="8433">Build the friendships.</p>
<p data-start="8435" data-end="8457">Take the real picture.</p>
<p data-start="8459" data-end="8540">Then—<em data-start="8464" data-end="8470">then</em>—use technology to shape, organise, polish, and share what you earned.</p>
<p data-start="8542" data-end="8956">Because AI can help you write a post.<br data-start="8579" data-end="8582" />But it cannot give you the thorny-bush shade.<br data-start="8627" data-end="8630" />It cannot give you the breathlessness that makes you humble.<br data-start="8690" data-end="8693" />It cannot give you the scent of that flowering jalagiri.<br data-start="8750" data-end="8753" />It cannot give you the stranger who borrows your binoculars and lights up like a child.<br data-start="8840" data-end="8843" />It cannot give you the train slipping past in the morning dark and making you feel, briefly, like life is a poem.</p>
<p data-start="8958" data-end="9035"><strong data-start="8958" data-end="8980">Writing lesson #9:</strong> Tools can refine your work. Only living can supply it.</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1920" height="2560" src="https://susanjagannath.com/wp-content/uploads/2026/02/1000047075-scaled.jpg" alt="The heat" title="1000047075" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/1000047075-scaled.jpg 1920w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047075-1280x1707.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047075-980x1307.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/02/1000047075-480x640.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw" class="wp-image-43186" /></span>
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				<div class="et_pb_text_inner"><h3 data-start="9037" data-end="9094">Finishing vs Failing (and the Secret Third Option)</h3>
<p data-start="9095" data-end="9164">So what did this hike teach me about writing, finishing, and failing?</p>
<ul data-start="9166" data-end="9447">
<li data-start="9166" data-end="9344">
<p data-start="9168" data-end="9344"><strong data-start="9168" data-end="9181">Finishing</strong> sometimes means reaching the summit.</p>
</li>
<li data-start="9345" data-end="9399">
<p data-start="9347" data-end="9399"><strong data-start="9347" data-end="9358">Failing</strong> sometimes means stopping before the end.</p>
</li>
<li data-start="9400" data-end="9447">
<p data-start="9402" data-end="9447">But there’s a third option most of us forget:</p>
</li>
</ul>
<p data-start="9449" data-end="9462"><strong data-start="9449" data-end="9462">Choosing.</strong></p>
<p data-start="9464" data-end="9593">Choosing to stop without shame.<br data-start="9495" data-end="9498" />Choosing to savour without rushing.<br data-start="9533" data-end="9536" />Choosing to measure success by presence, not performance.</p>
<p data-start="9595" data-end="9750">And oddly enough, that choice makes it <em data-start="9634" data-end="9640">more</em> likely you’ll finish the next thing—because you didn’t turn this attempt into a story of personal inadequacy.</p>
<p data-start="9752" data-end="9792">You turned it into a story of awareness.</p>
<p data-start="9794" data-end="9832">Which is what good writing is, anyway.</p></div>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/makalidurga-morning-dark-and-the-quiet-art-of-finishing-even-when-you-dont/">Makalidurga, Morning Dark, and the Quiet Art of Finishing (Even When You Don’t)</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>The Ash on My Forehead, and the Invisible Mark of the Writer</title>
		<link>https://susanjagannath.com/the-ash-on-my-forehead-and-the-invisible-mark-of-the-writer/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Sat, 21 Feb 2026 23:12:21 +0000</pubDate>
				<category><![CDATA[Bestsellers]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Camino]]></category>
		<category><![CDATA[Churches]]></category>
		<category><![CDATA[Faith]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43196</guid>

					<description><![CDATA[<p>On Ash Wednesday, the ash on my forehead felt both visible and intimate—a mark that reminded me of mountain paths, Camino mornings, and the quiet moment when a writer recognises her calling. Before we write anything, we are written. Lent does not empty us; it clears us, so we can finally hear what has been speaking all along.</p>
<p>The post <a href="https://susanjagannath.com/the-ash-on-my-forehead-and-the-invisible-mark-of-the-writer/">The Ash on My Forehead, and the Invisible Mark of the Writer</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_6 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2240" height="1260" src="https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-44.png" alt="the end of an era" title="susanjagannath2025goodbye" srcset="https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-44.png 2240w, https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-44-1280x720.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-44-980x551.png 980w, https://susanjagannath.com/wp-content/uploads/2026/02/chickpea-44-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw" class="wp-image-43199" /></span>
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				<div class="et_pb_text_inner"><p><span style="font-weight: 400;">This morning, the priest pressed ash onto my forehead.</span></p>
<p><span style="font-weight: 400;">His thumb was firm. Certain. </span><span style="font-weight: 400;">“For you are dust,” he said.</span></p>
<p><span style="font-weight: 400;">I stepped outside into the ordinary weekday morning. Traffic already impatient. Sun already strong. A woman ran her dog on a leash. Children crept unwillingly to school.</span></p>
<p><span style="font-weight: 400;">No one stopped me. </span><span style="font-weight: 400;">And yet, I felt marked.</span><span style="font-weight: 400;"> This was a different kind of makeup.</span></p>
<p><span style="font-weight: 400;">But unmistakably to myself. </span><span style="font-weight: 400;">I have carried this mark before. It&#8217;s now visible, the mark of a writer. </span></p>
<p><span style="font-weight: 400;">Not just on Ash Wednesday. </span><a href="https://susanjagannath.com/reliving-the-valley-of-flowers-1/"><span style="font-weight: 400;">But on mountain paths in the Himalayas, where the air thins and your thoughts become clearer than they ever are at sea level.</span></a></p>
<p><span style="font-weight: 400;">On long Camino mornings in Spain and Portugal, where your boots strike the earth with a rhythm older than language.</span></p>
<p><span style="font-weight: 400;">And in quiet retreat rooms, where someone sits across from me and says, often in a whisper, “I think I have a book in me.”</span></p>
<p><span style="font-weight: 400;">Ash Wednesday reminds me of three truths every writer must recognise.</span></p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="720" height="540" src="https://susanjagannath.com/wp-content/uploads/2025/08/482092900_10164735068182506_1274854969136749640_n.jpg" alt="the end of an era" title="482092900_10164735068182506_1274854969136749640_n" srcset="https://susanjagannath.com/wp-content/uploads/2025/08/482092900_10164735068182506_1274854969136749640_n.jpg 720w, https://susanjagannath.com/wp-content/uploads/2025/08/482092900_10164735068182506_1274854969136749640_n-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw" class="wp-image-42368" /></span>
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				<div class="et_pb_text_inner"><ol>
<li>
<h3><span style="font-weight: 400;">The Ash Reminds Me That I Am Already Written</span></h3>
</li>
</ol>
<p><span style="font-weight: 400;">I did not become a writer when my first book became a bestseller.</span></p>
<p><span style="font-weight: 400;">I became a writer much earlier.</span></p>
<p><span style="font-weight: 400;">On the Camino, I remember one particular morning. The light was still soft, and the world had not fully decided to wake. I was walking alone, as I often did. Ahead of me, a single pilgrim walked in silence. We never spoke. We never even saw each other’s faces.</span></p>
<p><span style="font-weight: 400;">But we walked together for nearly an hour.</span></p>
<p><span style="font-weight: 400;">And in that quiet companionship, I understood something I had not understood before.</span></p>
<p><span style="font-weight: 400;">This was the story.</span></p>
<p><span style="font-weight: 400;">Not the dramatic moments. Not the milestones.</span></p>
<p><span style="font-weight: 400;">This.</span></p>
<p><span style="font-weight: 400;">The quiet. The ordinary. The unnoticed.</span></p>
<p><span style="font-weight: 400;">I did not yet know I would write books about the Camino. I did not know that these walks would shape my life and allow me to help others shape theirs.</span></p>
<p><span style="font-weight: 400;">But something in me already knew to pay attention.</span></p>
<p><span style="font-weight: 400;">The ash reminds me of that.</span></p>
<p><span style="font-weight: 400;">Before we write anything, we are written.</span></p>
<p><span style="font-weight: 400;">Before we claim the identity of “author”, we are claimed.</span></p>
<p><span style="font-weight: 400;">The ash does not make you belong.</span></p>
<p><span style="font-weight: 400;">It reveals that you already do.</span></p></div>
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				<div class="et_pb_text_inner"><ol start="2">
<li>
<h3><span style="font-weight: 400;"> The Holy Spirit Speaks the Way Stories Begin: Quietly</span></h3>
</li>
</ol>
<p><span style="font-weight: 400;">Years later, in the Himalayas, I watched a woman sit in front of a blank page.</span></p>
<p><span style="font-weight: 400;">She had carried her story for decades. </span><span style="font-weight: 400;">A successful life. Responsibilities fulfilled. Expectations met. </span><span style="font-weight: 400;">But the story remained unwritten. </span><span style="font-weight: 400;">On the first day of the retreat, she was restless. Distracted. Unsure. </span><span style="font-weight: 400;">On the second day, she was quieter.</span></p>
<p><span style="font-weight: 400;">On the third day, she began to write.</span></p>
<p><span style="font-weight: 400;">Not slowly. </span><span style="font-weight: 400;">Not painfully.</span></p>
<p><span style="font-weight: 400;">But a</span><span style="font-weight: 400;">s if she were not inventing something new, but remembering something she had always known.</span></p>
<p><span style="font-weight: 400;">She looked up at me at one point and said, “It’s know my Why. And it marks out the path fo me!”</span></p>
<p><span style="font-weight: 400;">That is the only way to describe it. </span><span style="font-weight: 400;">Not forced. </span><span style="font-weight: 400;">Received.</span></p>
<p><span style="font-weight: 400;">This is how the Holy Spirit works. </span><span style="font-weight: 400;">Not with noise.</span></p>
<p><span style="font-weight: 400;">With promptings.</span></p>
<p><span style="font-weight: 400;">You feel it on pilgrimage.</span></p>
<p><span style="font-weight: 400;">You feel it in a<a href="https://susanjagannath.com/the-2025-himalayan-writing-retreat-a-journey-that-transformed-stories-and-writers/"> retreat</a></span></p>
<p><span style="font-weight: 400;">You feel it sometimes in the middle of an ordinary afternoon, when a sentence arrives that you know you did not manufacture alone.</span></p>
<p><span style="font-weight: 400;">Lent creates the conditions for this listening.</span></p>
<p><span style="font-weight: 400;">It removes enough noise that you can finally hear what has been there all along.</span></p>
<p>​</p></div>
			</div><div class="et_pb_module et_pb_image et_pb_image_27">
				
				
				
				
				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="844" height="633" src="https://susanjagannath.com/wp-content/uploads/2025/11/IMG_3980.jpg" alt="the end of an era" title="writers" srcset="https://susanjagannath.com/wp-content/uploads/2025/11/IMG_3980.jpg 844w, https://susanjagannath.com/wp-content/uploads/2025/11/IMG_3980-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 844px, 100vw" class="wp-image-42781" /></span>
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				<div class="et_pb_text_inner"><ol start="3">
<li>
<h3><span style="font-weight: 400;"> Lent Is Not a Season of Less. It Is a Season of More.</span></h3>
</li>
</ol>
<p><span style="font-weight: 400;">When I walked in the Himalayas while writing &#8220;Chasing Himalayan Dreams&#8221;, I carried very little. </span><span style="font-weight: 400;">Everything I needed for those challenging days fit into a small pack.</span></p>
<p><span style="font-weight: 400;">There were moments of discomfort. Cold mornings. Aching muscles. Uncertain paths. The fear of altitude sickness.</span></p>
<p><span style="font-weight: 400;">But there was also a clarity I had never experienced in ordinary life.</span></p>
<p><span style="font-weight: 400;">When you carry less, you become more aware.</span></p>
<p><span style="font-weight: 400;">More present.</span></p>
<p><span style="font-weight: 400;">More alive.</span></p>
<p><span style="font-weight: 400;">The same thing happens in Lent. </span></p>
<p><span style="font-weight: 400;">It removes the excess.</span></p>
<p><span style="font-weight: 400;">Not to leave you empty. </span><span style="font-weight: 400;">But to leave you clear.</span></p>
<p><span style="font-weight: 400;">I see this every time I host a writing retreat.</span></p>
<p><span style="font-weight: 400;">People arrive carrying noise.</span></p>
<p><span style="font-weight: 400;">Expectations. Doubt. Fear.</span></p>
<p><span style="font-weight: 400;">But when those fall away, something extraordinary emerges.</span></p>
<p><span style="font-weight: 400;">Not a new person.</span></p>
<p><span style="font-weight: 400;">The true person.</span></p>
<p><span style="font-weight: 400;">Not a new writer.</span></p>
<p><span style="font-weight: 400;">The writer who was already there.</span></p>
<p><span style="font-weight: 400;">Waiting.</span></p>
<p><span style="font-weight: 400;">The Mark We Carry</span></p>
<p><span style="font-weight: 400;">Ash Wednesday does not give me something new.</span></p>
<p><span style="font-weight: 400;">It reminds me of something ancient.</span></p>
<p><span style="font-weight: 400;">That I am dust.</span></p>
<p><span style="font-weight: 400;">Yes.</span></p>
<p><span style="font-weight: 400;">But dust shaped by the hand of God.</span></p>
<p><span style="font-weight: 400;">Dust capable of creating stories.</span></p>
<p><span style="font-weight: 400;">Dust capable of noticing beauty.</span></p>
<p><span style="font-weight: 400;">Dust capable of helping others find their voice.</span></p>
<p><span style="font-weight: 400;">Every pilgrim carries a visible shell.</span></p>
<p><span style="font-weight: 400;">Every writer carries an invisible mark.</span></p>
<p><span style="font-weight: 400;">This Lent, I will do what pilgrims and writers have always done.</span></p>
<p><span style="font-weight: 400;">I will walk.</span></p>
<p><span style="font-weight: 400;">I will listen.</span></p>
<p><span style="font-weight: 400;">I will pay attention.</span></p>
<p><span style="font-weight: 400;">And I will trust that the One who marked me will also guide what I am meant to write next.</span></p>
<p>​</p></div>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/the-ash-on-my-forehead-and-the-invisible-mark-of-the-writer/">The Ash on My Forehead, and the Invisible Mark of the Writer</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>Portuguese Camino 2026: The 10 Most Asked Questions</title>
		<link>https://susanjagannath.com/portuguese-camino-2026-the-10-most-asked-questions/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Thu, 22 Jan 2026 02:58:36 +0000</pubDate>
				<category><![CDATA[Adventures]]></category>
		<category><![CDATA[Bestsellers]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Camino]]></category>
		<category><![CDATA[Places]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[trekking]]></category>
		<category><![CDATA[Walking]]></category>
		<category><![CDATA[Walks]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43098</guid>

					<description><![CDATA[<p>Planning to walk the Portuguese Camino in 2026 and wondering what it’s really like? From routes and walking times to costs, bathrooms, bed availability, and whether a Holy Year should influence your plans, these are the 10 questions pilgrims ask me most—answered with practical insight, Camino reality, and a touch of hard-earned experience.</p>
<p>The post <a href="https://susanjagannath.com/portuguese-camino-2026-the-10-most-asked-questions/">Portuguese Camino 2026: The 10 Most Asked Questions</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_7 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2240" height="1260" src="https://susanjagannath.com/wp-content/uploads/2026/01/chickpea-40.png" alt="intro image" title="susanjagannath2025goodbye" srcset="https://susanjagannath.com/wp-content/uploads/2026/01/chickpea-40.png 2240w, https://susanjagannath.com/wp-content/uploads/2026/01/chickpea-40-1280x720.png 1280w, https://susanjagannath.com/wp-content/uploads/2026/01/chickpea-40-980x551.png 980w, https://susanjagannath.com/wp-content/uploads/2026/01/chickpea-40-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2240px, 100vw" class="wp-image-43100" /></span>
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				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">1) What is the Portuguese Camino?</h2>
<p>The <strong><a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="475" data-end="612">Portuguese Camino</a></strong> is a set of signed pilgrimage routes running from <a href="https://susanjagannath.com/the-three-gems-of-the-portuguese-camino-central-way-coastal-way-and-spiritual-variant/">Portugal into Spain</a> to finish at Santiago de Compostela. Most people start in Porto (because: flights, cafés, and a very sensible amount of optimism), then walk north via the <strong data-start="838" data-end="855">Central Route</strong>, the <strong data-start="861" data-end="887">Coastal/Littoral Route</strong>, or mix both.</p>
<p><img loading="lazy" decoding="async" class="wp-image-39862 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2024/05/PXL_20240410_085013347.MP_-1024x576.jpg" alt="susanjagannath-camino-1" width="1024" height="576" srcset="https://susanjagannath.com/wp-content/uploads/2024/05/PXL_20240410_085013347.MP_-980x551.jpg 980w, https://susanjagannath.com/wp-content/uploads/2024/05/PXL_20240410_085013347.MP_-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></p>
<p>&nbsp;</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_51  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">2) Why walk the Portuguese Camino?</h2>
<p data-start="193" data-end="380">Because it’s the sweet spot:<strong> coastal air, river towns, tiled churches</strong>, and enough infrastructure that you’re not reinventing survival every afternoon. It’s also kinder on the body than some hillier routes, while still feeling like a real pilgrimage—mud, meaning, and the occasional “who put this cobblestone here and why does it hate me?”</p>
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node=""><img loading="lazy" decoding="async" class="aligncenter wp-image-43143 size-large" src="https://susanjagannath.com/wp-content/uploads/2026/01/susanjagannath-caminoportuguese-1-1-1024x523.png" alt="susanjagannath-camino1" width="1024" height="523" srcset="https://susanjagannath.com/wp-content/uploads/2026/01/susanjagannath-caminoportuguese-1-1-1024x523.png 1024w, https://susanjagannath.com/wp-content/uploads/2026/01/susanjagannath-caminoportuguese-1-1-980x501.png 980w, https://susanjagannath.com/wp-content/uploads/2026/01/susanjagannath-caminoportuguese-1-1-480x245.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_52  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">3) How long does it take to walk the Portuguese Camino?</h2>
<p data-start="1492" data-end="1591">Depends where you start and how many café stops you count as “cultural research.” Typical ranges:</p>
<ul data-start="1592" data-end="1892">
<li data-start="1592" data-end="1656">
<p data-start="1594" data-end="1656"><strong data-start="1594" data-end="1625">Porto → Santiago (Central):</strong> ~11–14 days for most walkers</p>
</li>
<li data-start="1657" data-end="1713">
<p data-start="1659" data-end="1713"><strong data-start="1659" data-end="1699">Porto → Santiago (Coastal/Littoral):</strong> ~12–15 days</p>
</li>
<li data-start="1714" data-end="1892">
<p data-start="1716" data-end="1892"><strong data-start="1716" data-end="1738">Lisbon → Santiago:</strong> ~25–30+ days</p>
</li>
</ul>
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node=""></div>
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				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">4) How difficult is the Portuguese Camino?</h2>
<p data-start="1943" data-end="2123">Overall: <strong data-start="1952" data-end="1964">moderate</strong>. Many stages are flatter than people expect, but don’t be fooled—flat isn’t the same as easy when you do it day after day. The real “difficulty bosses” are:</p>
<ul data-start="2124" data-end="2401">
<li data-start="2124" data-end="2267">
<p data-start="2126" data-end="2267"><strong><a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="2129" data-end="2234">Portuguese cobblestones</a></strong> (your feet will have opinions)</p>
</li>
<li data-start="2268" data-end="2298">
<p data-start="2270" data-end="2298">rolling hills into Galicia</p>
</li>
<li data-start="2299" data-end="2331">
<p data-start="2301" data-end="2331">heat if you choose midsummer</p>
</li>
<li data-start="2332" data-end="2401">
<p data-start="2334" data-end="2401">and that classic Camino challenge: pacing your enthusiasm on Day 1.</p>
</li>
</ul>
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node=""><img loading="lazy" decoding="async" class="wp-image-39451 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2024/04/436175674_10163235449812506_9162555679456716682_n-1024x512.jpg" alt="4th image" width="1024" height="512" srcset="https://susanjagannath.com/wp-content/uploads/2024/04/436175674_10163235449812506_9162555679456716682_n-980x490.jpg 980w, https://susanjagannath.com/wp-content/uploads/2024/04/436175674_10163235449812506_9162555679456716682_n-480x240.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></p>
<p data-start="1444" data-end="1606">
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node=""></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_54  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">5) What is the best month (or time of year) to walk in 2026?</h2>
<p data-start="2470" data-end="2613">For most people: <strong data-start="2487" data-end="2500">April–May</strong> and <strong data-start="2505" data-end="2526">September–October</strong>. You get pleasant temperatures, longer daylight, and fewer “fully booked” surprises.</p>
<ul data-start="2614" data-end="2872">
<li data-start="2614" data-end="2664">
<p data-start="2616" data-end="2664"><strong data-start="2616" data-end="2638">Summer (June–Aug):</strong> hotter, busier, pricier</p>
</li>
<li data-start="2665" data-end="2872">
<p data-start="2667" data-end="2872"><strong data-start="2667" data-end="2678">Winter:</strong> quieter, wetter, some closures</p>
</li>
<li data-start="2665" data-end="2872">Check out this <a href="https://susanjagannath.com/a-seasonal-guide-to-the-camino-portuguese-coastal-way/">seasonal guide</a> I wrote some time ago.</li>
<li data-start="2665" data-end="2872">Holy Week tends to be a time when school and parish groups walk the camino. So albergues may be full &#8211; Holy Week is from the 3rd April Good Friday to 5th April Easter Sunday. Check spring holidays around these dates as well.</li>
</ul>
<p><div id="attachment_39708" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-39708" class="wp-image-39708 size-large" src="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannath_Camino-Portuguese_Ponte_de_Lima-1024x569.jpg" alt="Ponte de Lima, Camino de Santiago, Portugal" width="1024" height="569" srcset="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannath_Camino-Portuguese_Ponte_de_Lima-980x545.jpg 980w, https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannath_Camino-Portuguese_Ponte_de_Lima-480x267.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><p id="caption-attachment-39708" class="wp-caption-text">Roman bridge crossing the Rio Lima in Ponte de Lima; Camino de Santiago; Portugal</p></div></div>
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				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">6) Is the Portuguese Camino well marked?</h2>
<p data-start="2470" data-end="2613">Yes—generally <strong data-start="2935" data-end="2955">very well marked</strong> with yellow arrows and Camino symbols. The only places you may second-guess your life choices are: city exits, busy roundabouts, and moments when two arrows disagree like siblings.</p>
<p data-start="2470" data-end="2613"><br data-start="3136" data-end="3139" /><strong>Practical tip:</strong> download an offline map app and treat it as your quiet, dependable friend.</p>
<p><div id="attachment_39707" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-39707" class="wp-image-39707 size-large" src="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannath_caminoportuguese_arrow-1024x683.jpg" alt="susanjagannath Portuguese Camino arrow" width="1024" height="683" srcset="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannath_caminoportuguese_arrow-980x654.jpg 980w, https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannath_caminoportuguese_arrow-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><p id="caption-attachment-39707" class="wp-caption-text">Metal symbol on a street, indicating the Camino de Santiago, on its Portuguese route.</p></div></div>
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				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">7) Where do you sleep on the Portuguese Camino?</h2>
<p data-start="3431" data-end="3474">You’ve got options, and you can mix them:</p>
<ul data-start="3475" data-end="3849">
<li data-start="3475" data-end="3607">
<p data-start="3477" data-end="3607"><strong><a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="3480" data-end="3572">municipal albergues</a> </strong>(basic, social, budget-friendly)</p>
</li>
<li data-start="3608" data-end="3665">
<p data-start="3610" data-end="3665">private albergues / hostels (often easier to book)</p>
</li>
<li data-start="3666" data-end="3849">
<p data-start="3668" data-end="3849">pensions / guesthouses / small hotels (more privacy, more sleep, more money)</p>
</li>
</ul>
<p data-start="3668" data-end="3849">In 2026, if you want a specific place on a specific night—book ahead, especially on popular stages.</p>
<p><div id="attachment_39965" style="width: 1034px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-39965" class="wp-image-39965 size-large" src="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannathportuguesecamino-susegad-1024x768.jpg" alt="susanjagannath português camino" width="1024" height="768" srcset="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannathportuguesecamino-susegad-980x735.jpg 980w, https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannathportuguesecamino-susegad-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /><p id="caption-attachment-39965" class="wp-caption-text">Just snoozing</p></div></div>
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				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">8) How much does it cost to walk the Camino Portuguese?</h2>
<p data-start="3913" data-end="3952">Ballpark per day (excluding flights):</p>
<ul data-start="3953" data-end="4346">
<li data-start="3953" data-end="4015">
<p data-start="3955" data-end="4015"><strong data-start="3955" data-end="3974">Budget pilgrim:</strong> ~€35–€60/day (albergue + simple meals)</p>
</li>
<li data-start="4016" data-end="4346">
<p data-start="4018" data-end="4346"><strong data-start="4018" data-end="4038">Comfort pilgrim:</strong> ~€80–€150/day (private room more often, nicer dinners)</p>
</li>
</ul>
<p>Your biggest “mystery costs” are usually coffees, snacks, and the innocent phrase: “Shall we just stop for a quick pastel de nata?”</p>
<p><img loading="lazy" decoding="async" class="wp-image-39908 size-large" src="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannathsantalucia-dp-1024x683.jpg" alt="Explore the Hidden Gems of the Portuguese camino" width="1024" height="683" srcset="https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannathsantalucia-dp-980x653.jpg 980w, https://susanjagannath.com/wp-content/uploads/2024/05/susanjagannathsantalucia-dp-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></p></div>
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				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">9) Where do people go to the bathroom on the Portuguese Camino?</h2>
<p data-start="220" data-end="699">In the glamorous locations you’d expect: cafés, bars, restaurants, municipal toilets, petrol stations… and occasionally nature (handled thoughtfully and discreetly). The practical rhythm is simple: <strong data-start="491" data-end="519">go when you see a chance</strong>, not when you hit crisis levels. Carry tissues, a little hand sanitiser, and a small zip bag for rubbish—because “leave no trace” is not just a slogan, it’s basic pilgrim manners.</p>
<p data-start="701" data-end="954"><strong data-start="701" data-end="727">A small reality check:</strong> some public toilets are immaculate, some are… philosophical exercises. And yes, sometimes you’ll need a key/token, often attached to something the size of a canoe paddle. This is not a mistake. This is Iberian toilet security.</p>
<ul data-start="1494" data-end="1605">
<li data-start="1536" data-end="1605">
<p data-start="1538" data-end="1605">
</li>
</ul>
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node=""><img loading="lazy" decoding="async" class="aligncenter wp-image-43138 size-large" src="https://susanjagannath.com/wp-content/uploads/2026/01/susanjagannathcaminoportuguesesigns-683x1024.png" alt="" width="683" height="1024" /></p></div>
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				<div class="et_pb_text_inner"><h2 data-start="193" data-end="380">10) Why is 2027 a holy year—and does it matter if I’m walking in 2026?</h2>
<p data-start="220" data-end="699">Santiago has <strong data-start="4875" data-end="4889">Holy Years</strong> when <strong data-start="4895" data-end="4922">25 July (St James’ Day)</strong> falls on a Sunday—<strong data-start="4941" data-end="4964">2027 is one of them</strong>. Expect more pilgrims, more buzz, and more pressure on beds.</p>
<p data-start="220" data-end="699">So if you’re eyeing <strong data-start="5048" data-end="5056">2026</strong>, congratulations: you may be walking in the sweet calm before the Jubilee-style surge. You’ll still want to plan sensibly, but you won’t be competing with quite as many “once-in-a-lifetime” crowds.</p>
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node=""></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1600" height="900" src="https://susanjagannath.com/wp-content/uploads/2026/01/pontedelima.jpg" alt="" title="pontedelima" srcset="https://susanjagannath.com/wp-content/uploads/2026/01/pontedelima.jpg 1600w, https://susanjagannath.com/wp-content/uploads/2026/01/pontedelima-1280x720.jpg 1280w, https://susanjagannath.com/wp-content/uploads/2026/01/pontedelima-980x551.jpg 980w, https://susanjagannath.com/wp-content/uploads/2026/01/pontedelima-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw" class="wp-image-43107" /></span>
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				<div class="et_pb_text_inner"><h3>Be the first to read my new book on the Portuguese Camino!</h3>
<p>Join the launch team of the upcoming book. I would love to share the early drafts, bonuses and general experience of writing the book about our camino. For an author the journey is not over until the book is written.</p></div>
			</div><div class="et_pb_button_module_wrapper et_pb_button_6_wrapper  et_pb_module ">
				<a class="et_pb_button et_pb_button_6 et_pb_bg_layout_light" href="https://susanjagannath.com/thecaminoportuguese-launchteam/" target="_blank">Be the first!</a>
			</div>
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			</div>
<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/portuguese-camino-2026-the-10-most-asked-questions/">Portuguese Camino 2026: The 10 Most Asked Questions</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>2025: A Year I Did Not See Coming</title>
		<link>https://susanjagannath.com/2025-a-year-i-did-not-see-coming/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Wed, 31 Dec 2025 06:34:09 +0000</pubDate>
				<category><![CDATA[Adventures]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Himalayan Challenge]]></category>
		<category><![CDATA[Walking]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43078</guid>

					<description><![CDATA[<p>2025 -A year I did not see coming. A writers Journey</p>
<p>The post <a href="https://susanjagannath.com/2025-a-year-i-did-not-see-coming/">2025: A Year I Did Not See Coming</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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				<div class="et_pb_text_inner"><p data-start="193" data-end="380">As 2025 rushes to a close, I find myself looking back with a mixture of gratitude, disbelief, and a very specific kind of happy exasperation that only comes from a year that refused to follow the plan.</p>
<h2 data-start="193" data-end="380">Storms &#8211; Within and Without</h2>
<p data-start="382" data-end="796">This was meant to be a year of walking and writing. In many ways, it was. There were pilgrimages, long drives, ancient places, and books that finally found their way into the world. And then there were storms. Real ones. The kind that write off cars. More than one. In the same family. And a roof — my roof — that now needs replacing at a cost that makes you go very quiet and start doing maths you’d rather avoid.</p>
<p data-start="798" data-end="1012">So no, <a href="https://susanjagannath.com/thecaminoportuguese-launchteam/">I didn’t finish my Camino book this year.</a> The one on the magical Portuguese Camino &#8211; all along the sea and then into the cascades of the mountains. And yes, I had to cancel my 2026 trip to Spain. Not because the road stopped calling, but because sometimes life steps in front of the path and says, “Not just yet.”</p>
<p data-start="1014" data-end="1050">Still, a surprising amount happened. Looking back it&#8217;s more than I thought. Deceptive Memory and imposter syndrome lurk about all the time &#8211; they need a good thwack on the head!</p>
<h2 data-start="1014" data-end="1050">Writing</h2>
<p data-start="1052" data-end="1442">The year opened in familiar territory, with Camino-themed work that culminated in the release of the Camino wordsearch puzzles in March. Spring brought a major turning point: <a href="https://susanjagannath.com/the-chatgpt-ai-art-advantage-for-authors/"><em data-start="1227" data-end="1234">TCAAA</em></a> was finally available in all formats — ebook, paperback, and audiobook. By June, it had become a Top 1 New Release, which felt equal parts gratifying and surreal. The accompanying course followed soon after.</p>
<p data-start="1444" data-end="1606">In August, <em data-start="1455" data-end="1467">Athanasius</em> made its way into the world, and in December, <em data-start="1514" data-end="1540">Practice of the Presence</em> <a href="https://linktr.ee/susanjagannath">closed the publishing year</a> — a quieter book for a quieter moment. </p>
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node=""></div>
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<h2 data-start="1608" data-end="2048">Community and Friends</h2>
<p data-start="1608" data-end="2048">Alongside the books, there was community. In October, I led an author masterclass and hosted the <a href="https://susanjagannath.com/the-2025-himalayan-writing-retreat-a-journey-that-transformed-stories-and-writers/">Himalayan Writing Retreat</a> — five days from late September into early October, spent on a ridge in the Himalayas with writers who showed up with courage, curiosity, and open notebooks. The work there wasn’t about productivity for its own sake. It was about steadiness. About protecting the creative mind in a world that asks far too much of it.</p>
<p data-start="2050" data-end="2582">This was also a year of connection — and reconnection. I found myself picking up conversations that had been paused by time and distance, slipping back into friendships as if no time had passed at all. There were long, unhurried talks, shared meals, and moments of real laughter that reminded me how sustaining good company can be. I also made new friends — the unexpected kind, met on roads, at retreats, and in quiet corners of conversation. The sort who arrive without fuss and somehow make the year richer simply by being in it.</p>
<h2 data-start="2050" data-end="2582">Rebirth of an Empire</h2>
<p data-start="2584" data-end="2922">Well at least in fiction. Later in the year, a long-paused historical fiction project resurfaced — one that has waited patiently for me to return to it. The story is rooted in the <a href="https://susanjagannath.com/reviving-a-long%e2%80%91stalled-historical-fiction-my-journey-back-to-vijayanagara/">Vijayanagara Empire,</a> one of South India’s great powers, centred around Hampi. It feels like coming home to a story that has always been mine to tell, even if I wasn’t ready before now.</p>
<p data-start="2924" data-end="3275">Travel threaded its way through the year in fragments and intensities. <a href="https://susanjagannath.com/two-pilgrimages-two-worlds-the-camino-de-santiago-and-the-kumbh-mela/">January was devoted to the Kumbh Mela.</a> February involved a long drive from Goa to Bangalore. April brought a climb up Kosciuszko. Where I conquered my fear of heights &#8211; for now.</p>
<p data-start="2924" data-end="3275">July marked the Feast of St James. September unfolded across India — Chitradurga, Shivanasamudra, Rishikesh, Dehra Dun.</p>
<p data-start="2924" data-end="3275">December not gently, but with a new beginning &#8211; a new thing for me &#8211; cruising! I was always afraid of seasickness, of covid, or all kinds of things &#8211; but again. I went. I enjoyed. I wrote!</p>
<p data-start="2924" data-end="3275"><img loading="lazy" decoding="async" class="wp-image-43089 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2025/12/susanjagannath-cruise2-768x1024.jpg" alt="susanjagannath" width="768" height="1024" /></p>
<p data-start="3277" data-end="3408">It wasn’t the year I planned. But it was a year that asked for adaptability, honesty, and a willingness to pause without giving up.</p>
<p data-start="3410" data-end="3532">Some journeys happened on foot, sone by road, some by seaOthers happened sitting very still, figuring out how to move forward when the map changes.</p>
<p data-start="3534" data-end="3626" data-is-last-node="" data-is-only-node="">The work continues. The road is still there. And when the time is right, I’ll walk it again. And now back to writing! Hold me accountable!</p></div>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/2025-a-year-i-did-not-see-coming/">2025: A Year I Did Not See Coming</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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		<title>Walking Between Worlds: What Pilgrimages, Books, and Startups Have Taught Me in 2025</title>
		<link>https://susanjagannath.com/walking-between-worlds-what-pilgrimages-books-and-startups-have-taught-me-in-2025/</link>
		
		<dc:creator><![CDATA[Susan Jagannath]]></dc:creator>
		<pubDate>Wed, 31 Dec 2025 01:52:14 +0000</pubDate>
				<category><![CDATA[Adventures]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Camino]]></category>
		<category><![CDATA[Walks]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://susanjagannath.com/?p=43047</guid>

					<description><![CDATA[<p>I help people write books.<br />
I write books of all sorts. I try new genres.<br />
I run writing retreats. In real places. with real humans.<br />
I work with AI tools.<br />
I’ve spent years inside startups, technology, and publishing.<br />
I’ve walked ancient pilgrim roads and sat in modern pitch rooms.</p>
<p>The post <a href="https://susanjagannath.com/walking-between-worlds-what-pilgrimages-books-and-startups-have-taught-me-in-2025/">Walking Between Worlds: What Pilgrimages, Books, and Startups Have Taught Me in 2025</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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				<div class="et_pb_text_inner"><h2 data-start="164" data-end="215">Walking Between Worlds: Why I Choose the Long Way</h2>
<p data-start="217" data-end="253">People often ask what I <em data-start="241" data-end="249">really</em> do.</p>
<p data-start="255" data-end="546">I help people write books.</p>
<p data-start="255" data-end="546">I <a href="https://susanjagannath.com/books/">write books of all sorts</a>. I try new genres.<br data-start="281" data-end="284" />I run writing retreats. In real places. with real humans.<br data-start="307" data-end="310" />I work with AI tools.<br data-start="331" data-end="334" />I’ve spent years inside startups, technology, and publishing.<br data-start="395" data-end="398" />I’ve walked ancient pilgrim roads and sat in modern pitch rooms.<br data-start="462" data-end="465" />I’ve run events and learnt, first-hand, how investors think. And how much work goes into a real life event. And how much value you get from one.</p>
<blockquote>
<p data-start="548" data-end="580">Where on earth are you, Susan? I hear that all the time. Why does it matter?</p>
</blockquote>
<p data-start="582" data-end="608">In reality, it’s one path.</p>
<h2 data-start="610" data-end="644">You Can’t Outsource the Walking</h2>
<p data-start="646" data-end="742">Pilgrimages teach you something quickly:<br data-start="686" data-end="689" />there is no shortcut that doesn’t cost you something. That something may have unexpected unpleasant consequences.</p>
<p data-start="744" data-end="939">On the Camino, your body keeps the score. Sometimes you just have to stop earlier than planned. Sometimes, it just gives up in the middle of the night and you have to rush to the loo and throw up &#8211; food, expectations, and vanity.<br data-start="785" data-end="788" /><a href="https://susanjagannath.com/pilgrimages-and-coincidences-the-kumbh-melas-mysterious-moments/">At the Kumbh Mela, faith manifests as heaving crowds and flowing water.</a><br data-start="842" data-end="845" />On long roads, ego falls away—not because you planned it, but because it’s too heavy to carry.</p>
<p data-start="941" data-end="967">That lesson never left me.</p>
<p data-start="969" data-end="1098">Writing a book is the same kind of journey.<br data-start="1012" data-end="1015" />So is building a business.<br data-start="1041" data-end="1044" />So is thinking deeply enough to be worth listening to.</p>
<p data-start="1100" data-end="1169">You can’t outsource the walking.<br data-start="1132" data-end="1135" />And you can’t fake having done it.</p>
<p data-start="3513" data-end="3535"></div>
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				<div class="et_pb_text_inner"><p data-start="1100" data-end="1169"><img loading="lazy" decoding="async" class="wp-image-42454 aligncenter size-full" src="https://susanjagannath.com/wp-content/uploads/2025/08/booksbysusanjagannath.png" alt="booksbysusanjagannath" width="500" height="500" srcset="https://susanjagannath.com/wp-content/uploads/2025/08/booksbysusanjagannath.png 500w, https://susanjagannath.com/wp-content/uploads/2025/08/booksbysusanjagannath-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" /></p>
<h2 data-start="1171" data-end="1212">Books Are Not Products. They’re Proof.</h2>
<p data-start="1214" data-end="1292">Somewhere along the way, books became “content.”<br data-start="1262" data-end="1265" />Fast. Strategic. Optimised.</p>
<p data-start="1294" data-end="1320">I don’t see them that way.</p>
<p data-start="1322" data-end="1408"><a href="https://linktr.ee/susanjagannath">A book is proof that someone stayed with an idea long enough to finish their thinking.</a></p>
<p data-start="1410" data-end="1509">That’s why most books fail—not because the writing is bad, but because the thinking isn’t complete.</p>
<p data-start="1511" data-end="1525">A strong book:</p>
<ul data-start="1526" data-end="1619">
<li data-start="1526" data-end="1549">
<p data-start="1528" data-end="1549">clarifies who you are</p>
</li>
<li data-start="1550" data-end="1573">
<p data-start="1552" data-end="1573">signals how you think</p>
</li>
<li data-start="1574" data-end="1619">
<p data-start="1576" data-end="1619">and quietly changes how others perceive you</p>
</li>
</ul>
<p data-start="1621" data-end="1695">That’s authority.<br data-start="1638" data-end="1641" />Not volume. Not hype. Not visibility for its own sake.</p>
<h2 data-start="1697" data-end="1730">AI Is a Tool, Not a Substitute</h2>
<p><img loading="lazy" decoding="async" class="wp-image-42438 aligncenter size-large" src="https://susanjagannath.com/wp-content/uploads/2025/08/BookBrushImage-2025-8-22-20-81-1024x512.png" alt="" width="1024" height="512" srcset="https://susanjagannath.com/wp-content/uploads/2025/08/BookBrushImage-2025-8-22-20-81-1024x512.png 1024w, https://susanjagannath.com/wp-content/uploads/2025/08/BookBrushImage-2025-8-22-20-81-980x490.png 980w, https://susanjagannath.com/wp-content/uploads/2025/08/BookBrushImage-2025-8-22-20-81-480x240.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></p>
<p data-start="1732" data-end="1775">I work with AI. I teach it. I use it daily. It fills in the blanks in my talents &#8211; like, I can&#8217;t draw!</p>
<p data-start="1777" data-end="1812">But I’m very clear about one thing:</p>
<p data-start="1814" data-end="1878">AI does not create authority.<br data-start="1843" data-end="1846" />It reveals whether you have any.</p>
<p data-start="1880" data-end="2032">Used well, AI is like a walking stick—it supports clarity, execution, and craft.<br data-start="1960" data-end="1963" />Used badly, it becomes a crutch for people who haven’t done the work.</p>
<p data-start="2034" data-end="2140">If you use AI to <em data-start="2051" data-end="2058">write</em> your book for you, you outsource the very thinking that gives the book its power.</p>
<p data-start="2142" data-end="2270">If you use AI to execute clear thinking—to design, structure, visualise, refine—then it becomes an amplifier, not a replacement.</p>
<p data-start="2272" data-end="2295">The difference matters.</p>
<h2 data-start="2297" data-end="2337">What Startups and Investing Taught Me</h2>
<p data-start="2339" data-end="2428">Working with startups—and running an event with Let’s Venture—sharpened this perspective.</p>
<p data-start="2430" data-end="2532">Founders don’t fail because they lack ideas.<br data-start="2474" data-end="2477" />They fail because they haven’t finished their thinking.</p>
<p data-start="2534" data-end="2636">Investors aren’t listening for excitement.<br data-start="2576" data-end="2579" />They’re listening for clarity, coherence, and conviction.</p>
<p data-start="2638" data-end="2707">A good pitch and a good book have more in common than people realise:</p>
<ul data-start="2708" data-end="2826">
<li data-start="2708" data-end="2727">
<p data-start="2710" data-end="2727">a defined problem</p>
</li>
<li data-start="2728" data-end="2746">
<p data-start="2730" data-end="2746">a clear audience</p>
</li>
<li data-start="2747" data-end="2774">
<p data-start="2749" data-end="2774">a believable path forward</p>
</li>
<li data-start="2775" data-end="2826">
<p data-start="2777" data-end="2826">and a human being who understands their own “why”</p>
</li>
</ul>
<p data-start="2828" data-end="2860">Execution wins.<br data-start="2843" data-end="2846" />Finishers win.</p>
<h2 data-start="2862" data-end="2890">I Build for the Long Term</h2>
<p data-start="2892" data-end="3022">I don’t build fast for the sake of fast.<br />I don’t post daily to stay visible.<br />I don’t chase trends I won’t recognise in five years.</p>
<p data-start="3024" data-end="3055">I work with people who want to:</p>
<ul data-start="3056" data-end="3158">
<li data-start="3056" data-end="3072">
<p data-start="3058" data-end="3072">leave a legacy</p>
</li>
<li data-start="3073" data-end="3099">
<p data-start="3075" data-end="3099">change how they are seen</p>
</li>
<li data-start="3100" data-end="3131">
<p data-start="3102" data-end="3131">finish something that matters</p>
</li>
<li data-start="3132" data-end="3158">
<p data-start="3134" data-end="3158">and do it with integrity</p>
</li>
</ul>
<p data-start="3160" data-end="3210">Books last.<br />Thinking lasts.<br />Quiet authority lasts.</p>
<h2 data-start="3212" data-end="3240">Why I Walk Between Worlds</h2>
<p data-start="3242" data-end="3350">Pilgrimage keeps me honest.<br data-start="3269" data-end="3272" />Technology keeps me relevant.<br data-start="3301" data-end="3304" />Startups keep me sharp.<br data-start="3327" data-end="3330" />Books keep me human.</p>
<p data-start="3352" data-end="3456">I walk between worlds because each one tests a different part of me—and strips away what doesn’t belong.</p>
<p data-start="3458" data-end="3511">That’s the work I trust.<br data-start="3482" data-end="3485" />That’s the work I teach.</p>
<p data-start="3513" data-end="3535">And I’m still walking. Still writing. Still helping others to write.</p></div>
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<span class="et_bloom_bottom_trigger"></span><p>The post <a href="https://susanjagannath.com/walking-between-worlds-what-pilgrimages-books-and-startups-have-taught-me-in-2025/">Walking Between Worlds: What Pilgrimages, Books, and Startups Have Taught Me in 2025</a> appeared first on <a href="https://susanjagannath.com">Susan Jagannath</a>.</p>
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