by Susan Jagannath | Jun 4, 2026 | AI, Books, Women, Writing
Remember when Amazon SEO was like throwing spaghetti at a wall to see what stuck? Those days are over. The new AI systems are sophisticated enough to spot—and actively punish—the tricks that used to work. I learned this the hard way when one of my books seemingly...
by Susan Jagannath | Jun 4, 2026 | AI, Books, Women, Writing
I’ve got some news that might sting a little: Only 22% of books showing up on page one of traditional Amazon search results actually match what the AI assistant recommends when customers ask questions. Let that sink in. If you’re celebrating because your...
by Susan Jagannath | Jun 4, 2026 | AI, Books, Women, Writing
When I published “The Camino Ingles” back in 2017, Amazon book marketing was pretty simple. You’d load your title with keywords—”Camino Santiago Pilgrimage Walking Spain Guide”—upload your manuscript, and wait for readers to find you...
by Susan Jagannath | Mar 14, 2026 | Adventures, AI, Books, Valley of the Flowers, Writing
Over the past year, almost every conversation I have with writers eventually turns to the same topic: AI. Some are curious. Some are cautious. A few are quietly experimenting with tools like ChatGPT to help them outline books, brainstorm ideas, or edit drafts.And many...
by Susan Jagannath | Feb 22, 2026 | Adventures, Bestsellers, Books, Food, Places, Travel, trekking, Walking, Walks, Women, Writing
If you want to see what a writing deadline looks like in the wild, go hike Makalidurga trek Bangalore with friends. Not the “reel version” where everyone looks effortlessly heroic and nobody sweats or wheezes or stares into the distance calculating the nearest loo...
by Susan Jagannath | Feb 22, 2026 | Bestsellers, Books, Camino, Churches, Faith, Women, Writing
This morning, the priest pressed ash onto my forehead. His thumb was firm. Certain. “For you are dust,” he said. I stepped outside into the ordinary weekday morning. Traffic already impatient. Sun already strong. A woman ran her dog on a leash. Children crept...
